Articles (Page 7)
All the articles we've written.
Latest
You Don't Need Another Marketer—You Need a Growth Engineer
Updated:Discover how a growth engineer combines marketing, product, and engineering skills to drive scalable, AI-powered growth and optimise the customer journey.
30-60-90 Day Marketing Plan: Free Template & Examples
Updated:Download a free 30-60-90 day marketing plan template with real examples. Built for B2B marketing teams who want to move fast and measure what works.
The 70-20-10 Rule: Split Your Marketing Budget to Win
Updated:The 70 20 10 rule splits budget, time or resources across proven, emerging and experimental work. Used in marketing, Google's innovation model and learning and development.
B2B Buyer Journey: Gartner's 6-Stage Framework Explained
Updated:77% of B2B buyers call their last purchase complex or difficult (Gartner). See the B2B buyer journey explained: Gartner's 6-stage framework, key stats, and how to align marketing to each stage.
Agentic Marketing: The Complete Guide for B2B Teams
Updated:Agentic marketing uses AI agents to plan, execute, and optimise campaigns autonomously. Learn how it works, the KPIs to track, and how to apply it to paid ads, content, and outreach.
Best Growth Marketing Courses 2026: Reforge vs CXL vs Demand Curve vs Growth Tribe
Updated:Compare the best growth marketing courses in 2026. Side-by-side comparison of Reforge, CXL, Demand Curve, Growth Tribe, GrowClass and more — with pricing, format, level and best-for at a glance.
GREX AI (GrowthEx AI) | An independent review
An independent review of GREX AI by Growth Division. Find out what it does, who it's for, how it's priced, and how it compares to Growth Method.
AI Marketing Skills: What Marketers Need to Work Effectively with AI Agents
Updated:The AI marketing skills modern marketers need to work effectively with AI agents — plus how to use agent skills to specialise your AI tools and automate repeatable workflows.
Best Growth Hacking Agency in 2026: 11 Top Picks + Our #1
Updated:Comparing growth hacking agencies? We've reviewed 11 of the best — here's what to look for and our top pick for 2026.
RACE Framework | Reach Act Convert Engage Explained
Updated:The RACE framework breaks digital marketing into four stages: Reach, Act, Convert, and Engage. Learn how to apply it to grow traffic, leads, and revenue.
Incrementality: Measuring What Your Marketing Actually Caused
Incrementality measures what your marketing actually caused, not what it happened to sit next to. Learn how lift tests work and why they beat attribution.
Marketing Attribution Models: The Definitive Guide
Updated:A working marketer's guide to attribution models: what each one does, which to trust, when attribution is worth your time, and why there is no single right answer.
Markov Chain Attribution: Crediting Channels by What Breaks Without Them
Markov chain attribution credits channels using the removal effect: how much your conversions would drop if a channel disappeared. Here is how it works.
Shapley Value Attribution: Fair Credit, Borrowed From Game Theory
Shapley value attribution uses Nobel-winning game theory to split conversion credit fairly across channels. Here is how it works, and where it struggles.
What is data-driven attribution?
Updated:Unlock the power of data-driven attribution to optimise marketing efforts and boost conversions with precise customer insights.
What is first click attribution?
Updated:Discover how first click attribution reveals the true spark that drives customer conversions and transforms your marketing strategy.
What is hybrid attribution?
Updated:Discover how hybrid attribution reveals the true impact of your marketing channels and drives smarter growth decisions.
What is linear attribution?
Updated:Discover how linear attribution evenly credits all customer touchpoints to reveal true marketing impact and boost your growth strategy.
What is multi-touch attribution?
Updated:Unlock the power of multi touch attribution to see your marketing efforts clearly and boost ROI with smarter, data-driven decisions.
What is time decay attribution?
Updated:Discover how time decay attribution reveals which marketing touchpoints truly drive conversions and optimise your growth strategy.
Wittgenstein's Attribution Model: When Your Ruler Measures You Back
Wittgenstein's attribution model isn't a model at all. It's a warning that a flawed attribution tool measures your own biases as much as it measures your marketing.
Channel portfolio strategy framework from Gaurav Agarwal
Updated:Master your channel portfolio strategy by balancing risk and reward to unlock predictable growth and avoid costly mistakes.
RICE Framework: How to Prioritise Growth Ideas (With Examples)
Updated:The RICE framework scores growth ideas using Reach, Impact, Confidence and Effort. Learn how to calculate your RICE score with worked examples.
The Engineeringification of Marketing: Why Every Marketer Needs to Think Like an Engineer
Updated:AI is turning marketing into an engineering discipline. Marketers who think like engineers will win.