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Bullseye Framework: The Traction Method to Find Your Best Marketing Channel
Updated:The Bullseye Framework (from Traction) helps you find the single best channel to focus your marketing on. Here's how it works and how to apply it.
Growth Director Job Description: Role, Responsibilities & Salary (2026)
Updated:Growth Director job description: responsibilities, required skills, salary benchmarks, and how the role differs from a Head of Growth.
Figma MCP Server: Read-Only or Write Access? What Changed in 2026
Updated:The Figma MCP server used to be read-only. It now supports write access via Code to Canvas. Here's exactly what changed and what it means for marketing teams.
The 95:5 Rule in Marketing: In-Market vs Out-of-Market Buyers
Updated:The 95:5 rule in marketing: why only 5% of B2B buyers are in-market at any time, and how growth marketers balance brand building with lead generation.