Articles
All the articles I've posted.
-
What is the highest paid person's opinion?
Updated:Discover what is the HiPPO and how relying solely on top earners' opinions can impact your marketing decisions—balance authority with data for success.
-
What is the rule of 7?
Updated:Master the rule of 7 to boost brand trust and conversions with strategic, repeated touchpoints that truly resonate.
-
What is time decay attribution?
Updated:Discover how time decay attribution reveals which marketing touchpoints truly drive conversions and optimise your growth strategy.
-
What is velocity in agile?
Updated:Discover what is velocity in agile and how it helps marketing teams plan smarter, work faster, and deliver better results with confidence.