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Growth Method & Plausible integration

Article originally published in October 2023 by Stuart Brameld. Most recent update in October 2023.

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What is Plausible?

Plausible is a web analytics tool that aims to provide website owners with insights into their website’s performance and visitor behaviour. Unlike other analytics tools like Google Analytics, Plausible focuses on privacy and simplicity. It doesn’t use cookies to track users, which makes it GDPR-compliant and respectful of user privacy.

What is Growth Method?

Growth Method is a growth marketing platform for experiment-led and data-driven marketers. Unlike other project management tools like Monday.com and Asana, Growth Method helps marketing teams generate growth, not tasks.

It does this by integrating with core technology in your marketing stack (such as Google Analytics, Salesforce, HubSpot … and now Plausible) enabling you to track results right alongside your work.

The Plausible Integration

Using our Plausible integration you can track website related metrics including:

  • visitors
  • visits
  • pageviews
  • custom events (e.g purchases, signups, button clicks and form submissions)

Using Plausible filters you can also track segments of your web traffic, such as organic visitors, or paid conversions.

Plausible API technical details

Growth Method uses the Plausible Stats API, and more specifically the timeseries API endpoint, to pull the relevant data every day for your site(s) and goal(s). The timeseries endpoint corresponds to the main visitor graph you see when logging into Plausible as below (the default metric shown for most accounts is Unique Visitors).

API Parameters

Our API request to https://plausible.io/api/v1/stats/timeseries includes standard Plausible API parameters including:

ParameterSample ValueInfo
site_idsite_id=growthmethod.com
metricsmetrics=visitorshttps://plausible.io/docs/metrics-definitions
periodperiod=customhttps://plausible.io/docs/stats-api#time-periods
datedate=2023-10-01,2021-10-31https://plausible.io/docs/stats-api#time-periods
filters *visit:source==Google|Bing|Yandex|DuckDuckGo|Yahoo!https://plausible.io/docs/stats-api#filtering

*Note Plausible are planning to add an acquisition channel breakdown to the Top Sources report that will automatically categorise traffic into direct, organic, social, paid etc but for now this has to be done manually.

API Authentication

Requests to the Plausible API must be authenticated with an API key using the Bearer Token method (also known as token authentication). Go to https://plausible.io/settings to generate an API key for your account. As part of your onboarding with Growth Method your account will be configured to include your token in the Authorization header of all requests to Plausible.

Testing

Should you wish to test API access yourself, you can do so with the following query in Postman which will display all organic traffic for the last month.

https://plausible.io/api/v1/stats/timeseries?site_id=growthmethod.com&metrics=visitors&period=month&filters=visit:source==Google|google|Bing|Yandex|DuckDuckGo|Yahoo!

Data is returned in the following format:

{
    "results": [
        {
            "date": "2023-10-01",
            "visitors": 38
        },
        {
            "date": "2023-10-02",
            "visitors": 45
        },
        {
            "date": "2023-10-03",
            "visitors": 43
        }
    ]
}

Growth Method technical details

The Growth Method app automatically requests time series data from your connected apps on a daily basis. We map integration parameters to a set of standardised Growth Method parameters that exist across all vendor integrations as follows:

ParameterSample Value
integrationplausible
propertygrowthmethod.com
metricvisitors
filter (optional)visit:source==Google|Bing|Yandex|DuckDuckGo|Yahoo!
cacheVersion (optional)cacheVersion=2

Data is stored in Growth Method in value, date pairs, and cached for 24 hours:

[{"value":5,"date":20230101},{"value":21,"date":20230102},{"value":34,"date":20230103},{"value":33,"date":20230104},{"value":32,"date":20230105},{"value":28,"date":20230106}]

Should you have any queries or questions around the Plausible integration, or our API integrations in general, please contact us at [email protected].