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Microsoft Clarity vs Hotjar

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In this article we provide a short comparison of Microsoft Clarity vs Hotjar for user behaviour analysis including:

  • Session Recordings
  • Click Heatmap
  • Tap Heatmap
  • Scroll Heatmap
  • Area Heatmap
  • and more

What is Microsoft Clarity?

According to the Microsoft Clarity website:

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you’ll start getting data in minutes. Clarity is a free service—forever. You will never run into traffic limits or be forced to upgrade to a paid version.


What is Hotjar?

According to the Hotjar website:

“We help you understand how users behave on your site, what they need, and how they feel, fast. Hotjar is the leading solution for product teams who want to go beyond traditional web and product analytics so they can empathize with and understand their users—to connect the dots between what’s happening and why it happens, so they can improve the user experience (UX) and create customer delight.”


Clarity vs Hotjar Comparison

FunctionalityMicrosoft ClarityHotjar
User Session RecordingsYesYes
Click HeatmapYesYes
Tap HeatmapYesYes
Scroll Depth HeatmapYesYes
Area HeatmapYesYes
Incoming FeedbackNoYes
CostCompletely FreeFree & Paid Plans
Microsoft Clarity vs Hotjar Comparison

Clarity vs Hotjar WordPress Plugins

At the time of writing Microsoft Clarity has 10,000+ active installations, with the plugin last updated 3 months ago.

Microsoft Clarity WordPress Plugin page
Microsoft Clarity WordPress Plugin

Hotjar, at the time of writing, has over 90,000 active installations, indicating a considerably larger (9X) install base for the plugin.

Hotjar WordPress Plugin page
Hotjar WordPress Plugin

Microsoft Clarity vs Hotjar Reviews

Capterra Hotjar https://www.capterra.co.uk/software/163516/hotjar vs Microsoft Clarity https://www.capterra.co.uk/software/1018691/microsoft-clarity

G2 Hotjar https://www.g2.com/products/hotjar/reviews vs Clarity https://www.g2.com/products/microsoft-microsoft-clarity/reviews

Clarity vs Hotjar Articles

  1. Microsoft Clarity vs Hotjar: All features compared
  2. We Tried Hotjar vs Microsoft Clarity: Here’s Our Feedback
  3. Microsoft Clarity vs Hotjar

Tips for use

  1. Leverage user recordings to see where someone spends more time than others, and adjust your messaging or where it sits on your page to increase conversion.
  2. Use scroll-depth maps to see how far someone goes before leaving
  3. If you find a specific piece of content on the page gets more time looking, it may be worth moving higher in the page