growth hacking consultant

Growth hacking consultants: What they do & how to hire one

Article written by

Stuart Brameld

Hiring a growth hacking consultant can provide an outside perspective on your business and identify untapped opportunities for expansion. Additionally, they bring to the table innovative, data-driven strategies tailored to boost your customer base and increase revenue.

"Every modern business needs a growth hacking consultant to help them rapidly and effectively expand their customer base by utilising innovative strategies and data-driven marketing techniques."
Stuar Brameld, Growth Method CEO & Growth Advisor

Growth & growth marketing on the rise

According to Google Trends,worldwide interested in growth marketing has increased substantially over the last 15 years, and continues to grow.

The LinkedIn 2023 Jobs on the Rise list examines millions of jobs started by LinkedIn members across the last 5 years. The results reveal the 25 fastest-growing job titles over the past five years, the most in-demand roles and emerging trends defining the future world of work.

Growth and growth marketing-related roles were consistently placed in the top 10 fastest-growing roles worldwide, with 2 growth-related roles in the UK’s top 10 fastest-growing jobs.

What is the role of a growth hacking consultant

A growth hacking consultant is a specialised professional who helps businesses expand and succeed. They utilise the concept of the entire customer lifecycle, often referred to as AARRR (Acquisition, Activation, Retention, Referral, and Revenue). This concept lays the foundation of their duties, guiding them on how to effectively attract and activate new customers, retain existing ones, and encourage referrals, leading to more revenue.

The consultant's role also includes devising a solid growth strategy. This strategy is often driven by experimentation; they test diverse growth techniques, check what works best for the business, learn from the outcomes, and alter their approach accordingly. Furthermore, they play a significant role in constructing a growth culture within the company, where everyone is encouraged to contribute to growth and embrace change readily. Through their expertise, businesses can understand and leverage growth tactics to surpass their competitors.

What makes a great growth hire?

A modern growth hire requires a wide base level of knowledge, along with deep expertise in one or two areas well-suited to your business.

The T-Shaped Marketer framework popularised by Buffer illustrates the concept well.

"The vertical bar on the T represents the depth of related skills and expertise in a single field, whereas the horizontal bar is the ability to collaborate across disciplines with experts in other areas and to apply knowledge in areas of expertise other than one’s own."
https://buffer.com/resources/t-shaped-marketer/

Required skills for a growth hacking consultant

Here are some of the core traits and skills of a good growth hacking consultant.

Creativity: A top-notch growth hacking consultant continually comes up with unique and innovative marketing strategies. Analytical Skills: This professional employs analytical skills to measure, test, and optimise marketing strategies for better performance. Technical Knowledge: They possess a solid understanding of technology, including various software and tools that aid in scaling business growth. Risk-Taking: Being comfortable with taking calculated risks and trying out new things is part of being a great growth hacking consultant. Customer-Oriented: Aim to gain a deep understanding of customer behaviour and motivations to form successful strategies. Data-Driven: A successful growth hacking consultant relies on data and metrics to guide their decision-making process.

Growth hacking consultant salary

Depending on experience and location, salaries for skilled growth hacking consultant's are typically in the ranges below:

For more information you can view active job postings for growth marketing manager roles on LinkedIn here.

The average growth hacking consultant salary in the UK is approximately £51,000 per year.
The average growth hacking consultant salary in the US is approximately $89,000 per year.