Introduction

If you want to sharpen your growth marketing know-how, books remain an excellent way to learn from the best. Below is a curated list of 27 highly recommended reads for 2025. They cover vital topics ranging from customer research to CRO, analytics, strategy, and leadership. We have grouped them by category so you can quickly find your next pick.

Here are the main categories we will cover:

• Customer Research

• Strategy, Experimentation & Go-To-Market

• Positioning

• Conversion Rate Optimisation (CRO)

• Analytics, Data & Statistics

• Growth Culture, Teams, Leadership & Management

Customer Research

Interviewing Users: How to Uncover Compelling Insights

By Steve Portigal. A practical guide for asking better questions and structuring user interviews with clarity. Ideal for anyone looking to make customer feedback the core of growth strategies.

Check it out (UK)
Check it out (US)

Lean Customer Development

By Cindy Alvarez. Explains how to collect and verify customer insights so you can build what people truly want. Offers step-by-step tactics for continuous iteration based on user needs.

Check it out (UK)
Check it out (US)

Demand-Side Sales 101

By Bob Moesta. Instead of focusing on how companies want to sell, this book highlights how customers make progress. It teaches you to align your offering with the journey your audience is already taking.

Check it out (UK/US)

Strategy, Experimentation & Go-To-Market

Alchemy

By Rory Sutherland. Shows how irrational ideas can lead to exceptional results. Encourages you to break from conventional logic to find hidden growth marketing gems.

Check it out (UK)
Check it out (US)

Crossing the Chasm

By Geoffrey Moore. Essential for moving your product beyond early adopters and into the mainstream. Guides you on positioning and messaging to capture a larger audience.

Check it out (UK)
Check it out (US)

Experimentation Works

By Stefan H. Thomke. Offers detailed research on how leading companies scale experiments. Provides frameworks for systematising testing at every level of your marketing funnel.

Check it out (UK/US)

Our Top Pick for Growth Marketers

The book we keep returning to at Growth Method is Traction by Gabriel Weinberg & Justin Mares. Here are three reasons why:

• The Bullseye Framework: Allows you to experiment with various marketing channels quickly, then double down on the most effective ones.

• 19 Traction Channels: Covers a wide range of acquisition strategies, from social media to offline advertising, ensuring you leave no stone unturned.

• Real-World Case Studies: Examines how successful companies like Mint and Dropbox applied these frameworks.

How Growth Method Can Accelerate Your Growth

We believe the state of marketing is all about improving efficiency and proving ROI. Yet running growth marketing effectively involves good hypotheses, prioritisation, rapid experiment velocity, analytics, continuous learnings, and clear reporting to your team and stakeholders. With general task management tools, you often end up piecing together multiple apps to manage your campaigns.

Growth Method is the only work management platform built specifically for growth marketers. It offers:

• An intuitive ideation system to capture and categorise ideas using best-practice hypothesis formats.

• A dedicated experimentation flow to move tests through building, live, analysing, and complete stages with enforced timelines.

• Professional stakeholder reports that highlight strategic goals, experiment progress, and resulting metrics all in one place.

As Laura Perrott from Colt Technology Services says:

"We are on-track to deliver a 43% increase in inbound leads this year. There is no doubt the adoption of Growth Method is the primary driver behind these results."

Growth Method integrates with your favourite analytics platforms, uses AI-powered categorisation to streamline workflows, and comes with fast, human support. If you're ready to approach growth scientifically—even without a data warehouse or large data-science team—Growth Method is here to help drive better results in less time.

Growth Method is the only work management platform built for growth marketers. We help companies implement a systematic approach to growing leads and revenue. Book a call today to see how Growth Method can transform your growth marketing efforts.