What Is a Marketing Audit

A marketing audit is a structured assessment of your marketing strategies, processes, and performance. It aims to answer the question “how effective is your marketing right now?” and often covers core areas such as campaigns, channels, budgets, and results. From reviewing your SEO approach and paid advertising to evaluating your marketing team’s structure, a comprehensive marketing audit provides insights that drive smarter decisions.

Why Get a Marketing Audit

Get an External Perspective

Sometimes your biggest blind spots are in places you stop looking. Bringing in a third-party or external viewpoint helps you discover new opportunities and challenges more objectively.

“There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” – Donald Rumsfeld

Get an Up-To-Date Perspective

Marketing trends move quickly. Channels change, algorithms evolve, and new players emerge. A marketing audit ensures your strategies adapt to the latest developments.

“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road.” – Stewart Brand

If You’re Unhappy With Your Existing Agency or Results

Sometimes the trigger is frustration. If you’re not seeing results or suspect your agency isn’t delivering, a marketing audit clarifies what’s working, what’s missing, and where improvements can be made.

The Problem With Marketing Audits

Many people treat a marketing audit like a simple MOT. You’re handed a certificate that says “pass” or “fail.” In reality, every marketing audit can be radically different, depending on the assumptions and criteria. Most agencies and consultants focus on channel-by-channel analysis, such as:

• SEO: Keywords, rankings, and click-through rate

• Website Performance: Page speed, user experience, and design

• Social Media: Channel strategy, engagement, and followers

• Content Distribution: Plan and conversion rates

However, these audits can be too focused on tactics. You end up with a list of short-term recommendations but no bigger picture. A marketing audit report is only as valuable as the vision and strategy behind it.

Doing It Right

We believe that marketing exists to support revenue growth, pure and simple. Even though growth marketing, data-driven approaches, and performance disciplines are more common today, not all marketing leaders have deep analytical or technical experience.

A list of “quick wins” in a marketing audit template might feel helpful, but real marketing growth isn’t unlocked by a single PDF. Instead, review your marketing strategy and team fundamentals. By pinpointing your revenue goals and your plan to reach them, you create clarity for every tactical move.

So, drop the traditional marketing audit and methodically go through essential marketing audit questions with your team. For a head start, check out our own ‘Getting to Know Your Business’ questionnaire: https://tally.so/r/wzZMyg.

If you need a more systematic way to track these insights, Growth Method provides a central platform where you can organise experiments, prioritise initiatives, and prove results in a single place. An integrated growth marketing OS removes the guesswork, so you can focus on sustainable revenue growth.

About Growth Method

Growth Method is the only work management platform built for growth marketers. We help companies implement a systematic approach to grow leads and revenue.

“We are on-track to deliver a 43% increase in inbound leads this year. There is no doubt the adoption of Growth Method is the primary driver behind these results.”

Laura Perrott, Colt Technology Services

To date, customers have recorded over 1000 marketing experiments in Growth Method. Learn more about us on our homepage or book a call with us here. We’re here to help you grow.