What is Pain Point SEO
Pain Point SEO is a strategy that focuses on identifying and addressing the specific problems or “pain points” of your target audience. Instead of chasing high-volume keywords, this approach prioritises lower-volume, high-buying-intent keywords. This method can lead to higher conversion rates because it directly addresses the needs and concerns of potential customers.
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Problem Agitation Solution (PAS)
The PAS formula is a classic framework for addressing pain points. It involves three steps:
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Problem: Identify the pain point.
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Agitation: Highlight the consequences of not solving the problem.
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Solution: Present your product or service as the solution.
AIDA (Attention, Interest, Desire, Action)
AIDA is another effective formula for Pain Point SEO:
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Attention: Grab the reader’s attention with a compelling headline.
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Interest: Build interest by discussing the pain point.
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Desire: Create desire by showing how your solution can solve the problem.
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Action: Encourage the reader to take action, such as signing up or making a purchase.
Pain Point SEO Examples
Here are some concrete examples of how a B2B growth marketing agency like Growth Method can implement Pain Point SEO:
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Content Marketing: Create blog posts that address common challenges faced by your target audience, such as “How to Improve Your B2B Lead Generation Strategy.”
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Case Studies: Develop case studies that showcase how your solutions have solved specific pain points for other clients.
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Guides and Ebooks: Offer comprehensive guides or ebooks that provide in-depth solutions to common industry problems.
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Webinars: Host webinars that focus on solving specific pain points, such as “Reducing Customer Churn in SaaS Businesses.”
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Landing Pages: Design landing pages that directly address a specific pain point and offer a clear solution.
Conclusion
Pain Point SEO is a powerful strategy for growth marketers. By focusing on the specific problems of your target audience, you can create content that not only attracts visitors but also converts them into customers.
“Similar to conversion copywriting best practises, pain point SEO centres around the idea that the goal of your writing is to sell. The best way to do this is to incorporate your reader’s pain points and guide them towards a solution - your solution.”
- Stuart Brameld, Growth Method Founder & B2B Marketing Advisor
Growth Method is the only work management platform built for growth marketers. Our Analytics integration integrates directly with analytics platforms including Google Analytics, Salesforce, HubSpot, PostHog and others. This allows you to pull your analytics data right alongside your experiments using AI and natural language, making it easier to implement Pain Point SEO and track your results.
Book a demo call with Stuart today. Stuart is the Founder of Growth Method, Growth Advisor to B2B companies (currently Colt, Visio, Glow and MobiLoud) and Mentor at Growth Mentor. Click here to get started today.