Master Your Data with PostHog MCP Server Insights
Article written by
Stuart Brameld
You know that feeling when you need to dig into your analytics data but switching between tabs and clicking through dashboards feels like running through mud? PostHog's MCP (Model Context Protocol) server changes that game completely.
Think of it this way: instead of being a human clicking buttons, you get to ask questions in plain English and get real answers. "How many visitors did we have last month?" "Which pages are people bouncing from?" "Show me our mobile vs desktop split." The MCP server handles the heavy lifting.
Why build your own PostHog MCP server?
PostHog already has a first-party MCP server running at https://mcp.posthog.com/sse. But here's the catch - if you're on PostHog EU cloud, you can't use it. You'll need to run it locally or host it yourself.
Sure, you could run it on your laptop. Or you could spend 5 minutes deploying it to Cloudflare and give your whole team access to a remote MCP server that just works.
What can this thing actually do?
The PostHog MCP server comes packed with 27 different tools across 7 categories. Let me break down what you're getting:
Feature flags (5 tools)
Tool Name | Description | Parameters |
|---|---|---|
feature-flag-get-definition | Get the definition of a feature flag by ID or key | flagId (optional), flagKey (optional) |
feature-flag-get-all | Get all feature flags in the project | None |
create-feature-flag | Creates a new feature flag with guidance for codebase integration | name, key, description, filters, active, tags (optional) |
update-feature-flag | Update feature flag properties (enable/disable, modify filters) | flagKey, data (name, description, filters, active, tags) |
delete-feature-flag | Delete a feature flag from the project | flagKey |
Insights (6 tools)
Tool Name | Description | Parameters |
|---|---|---|
insights-get-all | List all insights with optional filtering by saved/favourited status | data (limit, offset, saved, favourited, search - all optional) |
insight-get | Get a specific insight by ID | insightId (number) |
insight-create-from-query | Save a HogQL query as an insight (DataVisualizationNode format) | data (name, query, description, saved, favourited, tags) |
insight-update | Update existing insight properties | insightId, data (name, description, filters, query, saved, favourited, dashboard, tags) |
insight-delete | Soft delete an insight | insightId (number) |
get-sql-insight | Query data warehouse with natural language, returns SQL and results | query (natural language string, max 1000 chars) |
Dashboards (6 tools)
Tool Name | Description | Parameters |
|---|---|---|
dashboards-get-all | List all dashboards with optional filtering | data (limit, offset, search, pinned - all optional) |
dashboard-get | Get a specific dashboard by ID | dashboardId (number) |
dashboard-create | Create a new dashboard | data (name required, description, pinned, tags optional) |
dashboard-update | Update dashboard properties | dashboardId, data (name, description, pinned, tags) |
dashboard-delete | Soft delete a dashboard | dashboardId (number) |
add-insight-to-dashboard | Add an existing insight to a dashboard | data (insightId, dashboardId - both required) |
Organisations (3 tools)
Tool Name | Description | Parameters |
|---|---|---|
organizations-get | Get all organisations the user has access to | None |
organization-set-active | Set the active organisation context | orgId (UUID) |
organization-details-get | Get details of the active organisation | None |
Projects (3 tools)
Tool Name | Description | Parameters |
|---|---|---|
projects-get | List all projects user has access to (use before other tools) | None |
project-set-active | Set the active project context | projectId (positive integer) |
property-definitions | Get property definitions for the active project | None |
Error tracking (2 tools)
Tool Name | Description | Parameters |
|---|---|---|
list-errors | List errors in the project with filtering options | orderBy, dateFrom, dateTo, orderDirection, filterTestAccounts, status |
error-details | Get detailed information about a specific error | issueId (UUID), dateFrom (optional), dateTo (optional) |
Documentation (1 tool)
Tool Name | Description | Parameters |
|---|---|---|
docs-search | Search PostHog documentation (fallback when other tools can't help) | query (string) |
LLM observability (1 tool)
Tool Name | Description | Parameters |
|---|---|---|
get-llm-total-costs-for-project | Get LLM usage costs by model over time, formatted as markdown table | projectId (positive integer), days (optional, defaults to 7) |
Deploying on Cloudflare Workers
Cloudflare makes this stupidly easy. During their MCP Demo Day, companies like Atlassian, Asana, Webflow, Linear, Sentry, PayPal, Stripe, and Intercom all built their MCP servers on Cloudflare. There's a reason for that.
Here's the step-by-step (and yes, it really is this simple):
Create a Cloudflare account if you don't have one
Click this magic deploy link: https://deploy.workers.cloudflare.com/?url=https://github.com/PostHog/mcp
Connect your Git account when prompted
Give your project a name like 'posthog-mcp'
Click 'Create and deploy'
Add your environment variable: Go to Settings → Variables and Secrets, then add: POSTHOG_BASE_URL=https://eu.posthog.com
That's it. You now have your own PostHog MCP server running in the cloud.
For the full details on remote MCP servers, check out Cloudflare's guide. And if you need more info on environment variables, they've got you covered.
What's this going to cost me?
Probably nothing. Cloudflare's free plan gives you 100,000 requests per day or 1,000 requests per minute. Unless you're planning to interrogate your data every few seconds, you're good.
Check out their pricing page if you want the full breakdown, but for most teams, free is plenty.
Connecting to your PostHog MCP server
Once your worker is deployed, you'll get a URL like 'https://posthog-mcp.xxxxxx-xxx.workers.dev'. Plug that into any MCP client:
Want more options? PulseMCP has a huge list of clients.
Quick note on auth: PostHog doesn't have OAuth support yet, but you can create an API key easily. Just go to your user API keys page and use the 'MCP Server' preset. It gives you read access to everything and write access to feature flags.
Additional notes
PostHog keeps their OpenAPI schema up to date, but it doesn't cover every endpoint (like the MaxAI tools). The MCP tools aren't exposed via OpenAPI either - you explore them through the standard MCP endpoint.
If you need current Cloudflare docs, they run their own documentation server at https://docs.mcp.cloudflare.com/sse that any MCP client can access in real-time.
Getting started: questions to ask
Once you're connected, start having conversations with your data:
How many website visitors have we had in the last 28 days?
How has our bounce rate been trending over the last 6 months?
The opposite of bounce rate is engagement rate, show me overall website engagement rate for the last 28 days
Which pages have the lowest engagement rate based on data for the last 28 days?
What was the split of traffic between desktop, tablet and mobile last month?
In the last 28 days which pages have users experienced the most frustration on? Show rage clicks, dead clicks and errors
Which were our most popular landing pages last month?
Show me a breakdown of our top referring domains by total sessions
What was the average number of page views per session last month?
Give me a breakdown of the top 5 countries visitors are coming from with a % of the total for each one
What % of users performed the 'clicked get started' action last month? Was this more or less than the previous month?
According to web vitals (INP, LCP, FCP, CLS) which of our website pages need attention right now?
Resources
The best part? You're not just getting answers - you're having actual conversations with your data. No more hunting through dashboards or waiting for someone else to run reports. Just ask what you want to know, and get answers that help you make better decisions.
"We are on-track to deliver a 43% increase in inbound leads this year. There is no doubt the adoption of Growth Method is the primary driver behind these results."
Laura Perrott, Colt Technology Services
Growth Method is the GrowthOS built for marketing teams focused on pipeline — not projects. Book a call at https://cal.com/stuartb/30min.
Article written by
Stuart Brameld
Category:
Acquisition Channels