TrueNorth growth marketing management software reviewed
Article written by
Stuart Brameld
Similar to our GrowthHackers Projects review this article is an in-depth review and analysis of the TrueNorth growth marketing platform.
We'll start by highlighting some of the pros and cons but go into far more detail throughout the article.
Feature information is correct as of August 2023. Growth Method has made every attempt to ensure the accuracy and reliability of the information provided. Note: truenorth.co (Software development), truenorth.is/(Film & tv production) and truenorthsoftware.com (Mac software) are entirely separate and unrelated businesses.
Pros
Fully aligned with agile marketing methodologies and best practises
A central place to measure and manage all marketing activity in a data-driven way
Starting with a marketing or growth goal, and working backwards is a great approach (an outcomes over outputs approach)
Data integrations with 3rd party marketing tools
Well-suited to marketing activities where direct attribution is possible e.g. paid activity
Well-suited to marketing activities with accurate spend e.g. paid activity
Compelling design and user experience
Well suited to companies with high volume, low ACV sales
Full-funnel analytics (from visit to revenue) for companies where this data is in a supported integration
A single place to store and score marketing and growth ideas for your team
Strong proposition for SaaS, product and PLG businesses
Low-cost and simple pricing structure without hidden limits
Cons
Requires existing campaign, data and attribution maturity
Enables disparate marketing activity rather than focus on core revenue channels
Encourages new campaigns and activity over iteration and improvement of existing efforts
Incentivises activities with short-term direct (software-based) attribution
Less well suited to activities with longer-term horizons, such as SEO
Revenue attribution requires stable and predictable deal values hence unlikely to suit services businesses or traditional enterprise with significant variation in ACV
Less well suited to B2B services businesses
A lack of ideation on an ongoing basis
Tied to the 'campaign' marketing model
No specific process for capturing and sharing learnings
What is TrueNorth software?
TrueNorth can be described as a growth marketing platform, growth marketing OS, or agile marketing platform. It provides a better way of tracking marketing plans and campaign activity by integrating activity results in a single place where your overall marketing goal can be tracked.
Here is how the software is described online:
"TrueNorth is the only growth marketing platform to plan and track marketing in one place, with everything and everyone focused on the goal."
"TrueNorth is a marketing management platform built to help you hit your marketing goals."
TrueNorth is a Marketing OS that helps marketing teams move faster and stay aligned by centralising their marketing management and analytics in one place, not all over the place.
TrueNorth software provides a better way to manage campaigns at a glance by integrating results with your marketing activity. Below is a 'What is TrueNorth' video from the TrueNorth team.
Who is behind TrueNorth.io?
TrueNorth is the latest venture to come out of UK based Venture Harbour. Founded by Marcus Taylor, Venture Harbour are based in the UK at Howbery Business Park in Oxfordshire.
Venture Harbour is the world’s-first bootstrapped venture studio. Each year, we build a new venture with one rule; It must be more ambitious than the last.
Since 2012, we’ve built the UK’s fastest-growing portfolio of independent tech companies inc. Serene, Leadformly & our latest venture, TrueNorth.
All of our ventures exist to unlock growth in people, businesses and economies. From helping remote workers get their focus back, to enabling websites to capture the leads they deserve, each venture aims to solve a major problem facing tomorrow’s leading companies.
Previous Venture Harbour product ventures include:
TrueNorth.io Alternatives
Effective Experiments: Document, Manage & Scale Your Experimentation Program - https://www.effectiveexperiments.com/
Growth Method: Growth Method is a growth marketing platform designed for experiment-led and data-driven marketers - https://growthmethod.com/
Growth.Software: Growth Software is an adaptable work management platform that collects data and measures the results of any initiative - https://growth.software/
GrowthHackers Projects: A private community for top growth leaders - https://growthhackers.com/
TrueNorth: TrueNorth is the only growth marketing platform to plan and track marketing in one place - https://truenorth.io/
UpGrow: The right way to keep track of your Growth Experiments - https://upgrow.co/
Article written by
Stuart Brameld