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Voice Transcription for Marketers: The Best Tools for Hands-Free Content Creation

I used to spend way too much of my day typing—emails, briefs, social posts, campaign notes, project updates. Then I started using voice transcription.

I came across a discussion on X where Jeffrey Way asked what tools people use for voice-to-text. The replies were full of recommendations I hadn’t heard of, so I dug into them.

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Why I Started Using Voice Transcription

Most people type around 40 words per minute but speak at 125-150.

Content creation — Blog posts, email copy, social content. I get a rough draft out fast, then clean it up.

Email drafting — I can dictate a reply in seconds instead of staring at the screen.

Coding and technical work — A lot of my work now involves code—tracking scripts, landing pages, email templates, automation tools. Good voice transcription handles variable names and technical terms. I use it for SQL queries, HTML edits, even prompts to AI coding assistants.

Meeting notes — Instead of typing during calls, I talk through my notes right after.

Campaign documentation — When I need to write up my thinking on a strategy or experiment, it’s easier to talk it through than type it out.

Mobile — When I’m not at my desk and have an idea, I can capture it properly instead of typing a garbled note on my phone.

The Tools

VoiceInk

Website: tryvoiceink.com Price: One-time payment Platforms: Mac and iOS Processing: Local (uses Whisper)

The thread’s clear winner. Jeffrey Way: “exactly what I wanted. Works great!” Runs on your device, so audio stays private. No subscription. Mac and iPhone.

SuperWhisper

Website: superwhisper.com Price: Free tier available Platforms: Mac Processing: Local (uses Whisper)

Philo Hermans: “free tier works perfect.”

WisprFlow

Website: wisprflow.com Price: Monthly subscription Platforms: Mac and iOS Processing: Cloud-based

Jeffrey Way’s starting point. He said the “monthly subscription is a little pricey.” Processes audio in the cloud.

EmberType

Website: embertype.com Price: $39 one-time Platforms: Mac Processing: Local (uses Whisper)

Steve Mount built it: “handles code/technical terms well.” $39, no subscription.

Handy

Price: Varies Platforms: Desktop only Processing: Local

Josh Cirre: “worked great” for the last couple of months. No mobile.

Deepgram

Website: deepgram.com Price: API-based pricing Platforms: Integrates via API Processing: Cloud-based

Christoph Rumpel is “testing Deepgram on my bot.” It’s an API, not a consumer app—only relevant if you’re building something custom.

Built-in OS Options

Gregor uses “the built-in functionality in my operating system.” Jeffrey Way: “I find Siri to be horrid. An AI-backed solution is endlessly better.”

Other options

ElevenLabs Scribe — Known for voice cloning, but their transcription is accurate across 90+ languages with real-time support. Usage-based pricing, primarily API-based but has a web interface. Worth a look if you need multilingual support.

Quick Comparison

ToolPricePlatformsLocal/CloudMobile
VoiceInkOne-timeMac, iOSLocalYes
SuperWhisperFree tierMacLocalNo
WisprFlowSubscriptionMac, iOSCloudYes
EmberType$39 one-timeMacLocalNo
HandyVariesDesktopLocalNo
DeepgramAPI pricingCustomCloudVia integration

How to Choose

Need mobile? VoiceInk or WisprFlow.

Care about privacy? Go local—VoiceInk, SuperWhisper, or EmberType.

Hate subscriptions? VoiceInk or EmberType.

Work with code or technical stuff? EmberType.

Getting Started

  1. Pick one and try it for a week. SuperWhisper is free, EmberType is $39.

  2. Start with emails. Dictating replies builds the habit.

  3. Learn to speak punctuation. Say “comma,” “full stop,” “new paragraph.” Feels weird at first, then becomes automatic.

  4. Use it for first drafts. I still edit everything, but getting the rough version out is faster.

  5. Keep your phone handy. Some of my best ideas come when I’m not at my desk.


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