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What is an agile task board?

Article originally published in November 2023 by Stuart Brameld. Most recent update in April 2024.

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Definition of an agile task board

An agile task board is a visual tool used by teams to manage and track their work. It’s a key part of agile marketing, helping teams to see what tasks need doing, who’s working on them, and how close they are to completion. The board is usually divided into sections like ‘to do’, ‘in progress’, and ‘done’, making it easy to see the status of each task at a glance. It’s a simple but powerful tool for keeping everyone on the same page and driving forward progress.

Agile task boards can be physical, like a whiteboard with sticky notes, or digital, like an online project management tool. They’re flexible, allowing teams to adapt to changes quickly. For example, if a task becomes a higher priority, it can be moved up the board. This visual approach to managing work helps to improve communication and collaboration within the team. It also provides a clear picture of the team’s workload and progress, which is crucial for making informed decisions and planning future marketing strategies.

How does an agile task board work?

An agile task board works by providing a visual representation of the workflow, allowing marketers to see the status of various tasks at a glance. It is divided into different sections, typically “To Do”, “In Progress”, and “Done”. Tasks are written on cards or sticky notes and moved from one section to another as they progress. This helps in tracking the progress of tasks, identifying bottlenecks, and ensuring that the team is working on the most important tasks. It promotes transparency, collaboration, and flexibility, which are key principles of agile marketing.

An example of an agile task board

Growth Method’s Agile Task Board:

Column 1 – Backlog:
1. Research and identify target audience for new feature X
2. Develop a marketing strategy for feature X
3. Create a social media campaign for feature X
4. Develop a customer feedback survey for feature X
5. Analyse competitor’s marketing strategies

Column 2 – To Do:
1. Write a blog post about the benefits of feature X
2. Design an email campaign for feature X
3. Plan a webinar to introduce feature X to existing customers
4. Create a landing page for feature X on the website

Column 3 – In Progress:
1. Designing promotional graphics for feature X
2. Writing a press release about the launch of feature X

Column 4 – Testing:
1. A/B testing of email campaign for feature X
2. User testing of new landing page for feature X

Column 5 – Done:
1. Market research for feature X
2. Development of feature X
3. Internal testing of feature X
4. Launch of feature X on the platform
5. Initial customer feedback collection for feature X

Questions to ask yourself

As a modern growth marketing or agile marketing professional, ask yourself the following questions with regard to an agile task board:

  1. Is the task board clearly visible and accessible to all team members?
  2. Are the tasks on the board broken down into manageable chunks that can be completed within a sprint?
  3. Does the board accurately reflect the current status of tasks, including those in progress, completed, and yet to be started?
  4. Are there clear indicators of task priority, helping the team to understand which tasks should be tackled first?
  5. Is the board updated regularly, ensuring that it remains a reliable tool for tracking progress and managing workflow?

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