Articles

All the articles I've posted.

• Why OKRs Fail in Marketing Teams (and How to Make Them Work)

  Updated: 9 Oct, 2025

  Learn how to implement OKRs that drive marketing growth, align leadership, focus on outcomes, and connect daily work to results.

• Zapier MCP: The AI Gateway We Need—Or Just a Temporary Bridge?

  Updated: 8 Oct, 2025

  zapier mcp server opens AI-enabled automation across apps, but it comes with complexity and cost. Find out if it fits your team.

• Perplexity Search API: Real-Time Web Data for Marketers and Growth Teams

  Updated: 29 Sep, 2025

  Unlock real-time web insights with perplexity search api, fuel fresh content, sharper SEO and faster growth at £4 per 1,000 requests.

• The Best Growth Marketing Podcasts for B2B Marketers

  Updated: 29 Sep, 2025

  Discover the top growth marketing podcast picks to ignite your strategy, unlock practical insights, and fuel your growth journey.