Articles (Page 12)
All the articles we've written.
Latest
Stop Chasing New Users. Start Converting Adjacent Users.
Updated:Discover the adjacent user theory and how near users become engaged, boosting growth with sharper onboarding and targeted re-engagement.
The 100 Conversions Rule: Where It Came From and Why You Should Ignore It
Updated:Debunk the myth of 100 conversion events per variation. Learn how proper sample sizing boosts reliable results and ROI for your A/B tests.
Google’s 10% Time: A Lesson for Marketers About Growth
Updated:Unlock growth with 10% time: test bold ideas, revive legacy content, and automate workflows—without overloading your week.
An Introduction to AI Evals for Marketers
Updated:Discover ai evals for marketers, a practical framework to measure, improve and scale AI-driven campaigns with confidence.
Intro to Gemini 2.5 Flash Image (Nano Banana) for Marketers
Updated:Gemini 2.5 Flash Image Nano Banana unlocks fast, brand visuals - integrate with Growth Method for AI-driven marketing and smarter workflows.
Master Converting Experiences through Precise A/B Testing Strategies
Updated:Discover how convert experiences ab testing with enterprise-level features that eliminate flickering and optimise results in real-time.
How growth marketers should use product market fit
Updated:Discover how achieving product market fit unlocks sustainable growth and transforms your marketing success.
Master Your Growth with Our Hypothesis Kit to Drive Results
Updated:Discover how the Hypothesis Kit transforms testing with clear frameworks that boost conversion rates and strategic thinking.
What is a velocity metric?
Updated:Discover what is a velocity metric and how it reveals your team's speed, bottlenecks, and growth potential to drive smarter marketing.
How to fix Sample Ratio Mismatch errors in your A/B tests
Updated:Detect sample ratio mismatch (SRM) early to ensure your A/B tests deliver reliable, actionable insights that drive real growth.
Master AI Prioritisation to Boost Your Growth Strategy
Updated:Discover how AI prioritisation in growth method transforms manual frameworks into smart, adaptive systems that accelerate results effortlessly.
The PXL framework: a prioritisation framework for growth marketers
Updated:Discover how the pxl framework transforms prioritisation, helping growth teams make impactful decisions quickly and confidently.
Unlock Insights with PostHog Max AI: Transform Your Growth Strategy
Updated:Discover how PostHog Max AI transforms marketing analytics with conversational insights, making data analysis faster and more intuitive.
MCP vs API: Which Integration Method Drives Better Marketing Results?
Updated:Discover why MCP vs API matters for marketing teams, unlocking reliable AI-driven automation and smarter API integration strategies.
Is MCP Likely to Achieve Industry Adoption? (hint: we think so)
Updated:Discover how MCP adoption is transforming AI integrations, promising faster, standardised tool connections for marketing and growth pros.
Mastering MCP: Critical Challenges and Key Considerations for Marketers
Updated:Discover the key MCP challenges and considerations for marketers, from cloud gaps to rapid changes, and learn how to navigate this evolving landscape.
Mastering User Testing to Unlock Better Growth Results
Updated:Discover how user testing reveals real user struggles, boosting conversions and preventing costly mistakes in your digital products.
Harness Sensitivity Analysis to Unlock Smarter Growth Strategies
Updated:Discover how sensitivity analysis reveals the variables that truly impact your marketing results and accelerates your growth strategy.
Master the Growth System That Transforms Business Results
Updated:Build sustainable growth with a proven growth system that turns experiments into scalable, automated processes for lasting results.
Master Growth Experimentation to Unlock Your Team’s Full Potential
Updated:Discover how growth experimentation drives strategic learning and competitive edge in AI-driven marketing environments.
Master paid acquisition: Proven strategies to boost your growth
Updated:Master paid acquisition by targeting high-intent prospects to boost conversions, lower costs, and attract ready-to-buy customers.
How to Design a Growth Team That Drives Results
Updated:How to Design a Growth Team That Drives Results
Why A/B Testing Is a Scalpel — And Most of Marketing Isn’t Surgery
Updated:Discover why A/B testing alone isn't enough for growth. Learn how to build a strong experimentation culture for smarter marketing decisions.
HiPPO Effect in Marketing: Why the Highest Paid Person's Opinion Kills Growth
Updated:The HiPPO Effect in marketing is when the Highest Paid Person's Opinion overrides data. Learn how to overcome it and build a data-driven growth culture.