Articles
All the articles we've written.
What's New
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Anthropic's Tool Search: Not Ready for Production Marketing Workflows
Updated:Anthropic's Tool Search promises to help Claude manage thousands of tools efficiently. But with 60% retrieval accuracy in testing, is it ready for production marketing workflows?
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How to build a culture of experimentation in your marketing team
Updated:Learn how to build a culture of experimentation in your marketing team with practical steps for leadership, process, and measurement.
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ICE Framework: The original prioritisation framework for marketers
Updated:Learn how the ICE scoring framework (Impact, Confidence, Ease) helps growth teams prioritise experiments quickly, with worked examples and scoring tips.
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How to pick a prioritisation framework - RICE, ICE, PIE, PXL or HIPE?
Updated:Compare RICE, ICE, PIE, PXL, HIPE, and DRICE side by side. Learn how each prioritisation framework works and which one fits your marketing team.