Articles (Page 11)
All the articles we've written.
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Why Marketers Need Their Own "20% Time" for Experimentation
Updated:Why marketing teams need dedicated experimentation time. Learn how to implement Google's 20% time for marketing with our 6-week experimentation cycle framework.
Mintlify vs GitBook: Which documentation platform should you choose?
Updated:Compare Mintlify vs GitBook for developer documentation. Detailed analysis of pricing, features, WYSIWYG editing, and which platform is right for your team.
Uncovering the Attribution Mirage: How to See Past Brand and Media Confusion
Updated:Uncover the attribution mirage and learn how asking customers directly reveals true marketing impact beyond flawed analytics.
Why You Probably Don’t Need Media Mix Modelling (MMM)
Updated:Media Mix Modelling misses B2B realities. Learn better approaches: multi-touch attribution, incrementality testing and MQAs for insights.
Growth hypothesis best practises & high impact work
Updated:Discover how a solid growth hypothesis transforms marketing ideas into impactful results, guiding smarter decisions and avoiding low-impact work.
How a Reverse MDE Calculator Can Save Your AB Tests from Failure
Updated:Discover how a reverse mde calculator turns traffic and timelines into the smallest detectable effect for smarter, higher impact tests.
Lifecycle Email Marketing: CAC through the floor, Opportunity through the roof
Updated:Cut CAC with lifecycle email marketing: nurture leads, boost LTV, and turn happy customers into referrals with smart automation.
Great Marketing Starts With Knowing Who to Ignore: The Power of the Anti-ICP
Updated:Unlock the power of anti-customer profiling to sharpen targeting, boost lead quality, and protect your brand from costly misfires.
Pitfalls and problems with modern web analytics
Updated:Web analytics data quality is declining due to privacy measures. Discover practical ways to maintain accurate insights and fuel growth.
How to find your Bullseye Customer (when your ICP isn't enough)
Updated:Discover your bullseye customer—unlock high-impact growth by targeting the most valuable segment that drives loyalty and ROI.
A Marketer’s Guide to Building AI Automations with Apify MCP
Updated:Unlock AI-driven marketing with apify mcp servers: no-code setup, real-time data, and 1,500+ scrapers to automate insights and lead gen.
Smarter Experimentation for Modern Marketers with VWO MCP
Updated:Boost marketing experimentation with vwo mcp server—manage feature flags and experiments directly in your IDE, cutting context switching.
Amplitude and MCP: Unlocking AI-Powered Insights for Marketers
Updated:amplitude mcp unlocks real-time, data-driven AI insights for marketing—no more toggling between tools or lost context, for faster wins.
Content Differentiation = Unique Insight × Unique Format
Updated:Discover how content differentiation combines unique insights with fresh formats to captivate audiences and boost growth.
Get Clear on Your Metrics: Goal vs Driver Metrics Explained
Updated:Unlock growth with driver metrics: link daily actions to revenue using a clear framework, practical steps and real-world examples.
Why guardrail metrics are essential for marketing teams
Updated:Unlock how guardrail metrics shield long-term revenue, preventing costly trade-offs and boosting sustainable growth for marketing teams.
Why Effective Marketing Engines Combine Push and Pull
Updated:Discover how pull vs push marketing can power a unified engine that delivers quick wins and lasting growth for sustainable results.
Growth ≠ Acquisition: Why Activation Is the Real Growth Engine
Updated:activation outperforms acquisition. Find your activation moment and turn signups into lasting growth with precise, measurable campaigns.
Zapier MCP: The AI Gateway We Need—Or Just a Temporary Bridge?
Updated:zapier mcp server opens AI-enabled automation across apps, but it comes with complexity and cost. Find out if it fits your team.
Perplexity Search API: Real-Time Web Data for Marketers and Growth Teams
Updated:Unlock real-time web insights with perplexity search api, fuel fresh content, sharper SEO and faster growth at £4 per 1,000 requests.
Search Engine Optimisation: The Good, The Bad & The Ugly
Updated:Discover how search engine optimisation can boost your organic traffic and long-term growth—unlock your website’s true potential today.
Inside Notion’s Hosted MCP Server: One-Click OAuth and AI-Optimised Tools
Updated:Discover how the hosted notion mcp server turns AI into a proactive marketing ally, simplifying setup and supercharging Notion workflows.
HubSpot’s Loop Marketing Playbook Falls Flat… Until Evolve
Updated:Unlock why the hubspot loop marketing playbook hinges on the Evolve stage—continuous learning, AI-backed experimentation, and practical steps.
A Guide to Satori & Satori MCP for Marketers
Updated:Unlock Satori image generation for scalable, brand-consistent visuals. Satori MCP and Growth Method streamline campaigns and boost outputs.