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What is a growth marketing mindset?

Article originally published in November 2023 by Stuart Brameld. Most recent update in April 2024.

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Definition of a growth marketing mindset

A growth marketing mindset is a forward-thinking approach that focuses on achieving business growth. It involves constantly testing, analysing, and adapting marketing strategies to maximise results. This mindset encourages marketers to be innovative, data-driven, and customer-centric, always seeking new ways to engage customers, improve brand loyalty, and increase sales.

Growth marketing mindset is not just about acquiring new customers, but also about retaining existing ones and increasing their lifetime value. It’s about understanding the customer journey from the first point of contact to the final purchase and beyond. This mindset requires marketers to use a variety of channels and tactics, from social media and content marketing to SEO and email campaigns. It’s about being flexible and adaptable, ready to pivot strategies based on data and customer feedback. Ultimately, a growth marketing mindset is about fostering a culture of continuous learning and improvement within the marketing team.

How does a growth marketing mindset work?

A growth marketing mindset works by focusing on the entire customer lifecycle, not just the initial acquisition. It involves using data-driven strategies to optimize every stage of the customer journey, from awareness and acquisition to retention and referral. This mindset encourages marketers to experiment, test, and iterate their strategies to drive sustainable growth. It also emphasizes the importance of understanding customer needs and behaviors to create personalized experiences that increase customer satisfaction and loyalty. Ultimately, a growth marketing mindset is about fostering long-term customer relationships and maximizing customer lifetime value.

An example of a growth marketing mindset

Growth Method, a SaaS company, adopts a growth marketing mindset by continuously testing and optimising every aspect of their business. They start by identifying their target audience, understanding their needs, and tailoring their software to meet these needs. They then use data-driven marketing strategies to attract, engage, and retain customers.

For instance, they run A/B tests on their website to see which design or content attracts more visitors. They also use social media and email marketing to engage with their audience, providing valuable content and promoting their software’s unique features. They monitor customer behaviour and feedback to understand what works and what doesn’t, and they use this information to improve their product and marketing strategies.

Moreover, they focus on customer retention as much as customer acquisition. They offer excellent customer service and regularly update their software to keep it relevant and valuable to their users. They also use loyalty programmes and referral schemes to encourage customers to stay and bring in new users.

In essence, Growth Method’s growth marketing mindset is about being customer-centric, data-driven, and agile. They are always learning, adapting, and striving to provide the best possible service to their customers.

Questions to ask yourself

As a modern growth marketing or agile marketing professional, ask yourself the following questions with regard to a growth marketing mindset:

  1. What are the key performance indicators (KPIs) that will measure the success of my growth marketing strategies?
  2. How can I implement a test-and-learn approach to continuously improve my marketing efforts?
  3. What are the most effective channels to reach my target audience and drive growth?
  4. How can I leverage data and analytics to make informed decisions and optimise my marketing campaigns?
  5. How can I ensure that my marketing strategies are customer-centric and focused on delivering value to the customer?

Other articles you might like

Here are some related articles and further reading on growth marketing mindset you may find helpful.

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