Articles
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Marketing Channel Strategy: A Practical Framework for B2B Teams
Updated:A practical guide to building a marketing channel strategy that drives growth — with frameworks, evaluation criteria, and real-world examples for B2B teams.
The Long and the Short of It: Binet & Field's Framework Explained
Updated:A plain-English guide to The Long and the Short of It by Les Binet and Peter Field — covering the 60:40 rule, short-term activation vs long-term brand building, B2B application, and the criticisms of the framework.
ICE Framework: The original prioritisation framework for marketers
Updated:Learn how to use the ICE Framework to prioritise experiments. Includes the ICE scoring formula, a worked example, comparison table vs RICE, PIE, PXL and DRICE, and a full FAQ.
Growth Marketing Manager Responsibilities
Updated:The complete guide to growth marketing manager responsibilities — what they own day-to-day, required skills, salary benchmarks, and a ready-to-use job description.