Convert.com A/B Testing Review: Features, Pricing & VWO Comparison

Convert.com (Convert Experiences) is a dedicated A/B testing platform built for mid-size and enterprise B2B teams that need reliable experimentation without e-commerce-scale transaction volumes. It supports A/B, split URL, multivariate and multi-page testing, a visual and code editor, and a frequentist-and-Bayesian stats engine, and it remains one of the two most common Google Optimise alternatives - alongside Visual Website Optimizer (VWO) - that teams moved to after Google shut Optimize down. In this article we review Convert.com in depth, including current pricing, and compare it directly against VWO.

Google Optimize and Optimize 360 were retired on 30 September 2023, and Google’s sunset FAQ confirms it is now investing in third-party A/B testing integrations (including Convert, VWO, AB Tasty and Optimizely) rather than rebuilding native testing into GA4.

We work with mid-size and enterprise B2B clients, companies that don’t have to deal with e-commerce-like transaction volumes but nevertheless need a reliable A/B testing tool to run experiments and accelerate growth.

Introducing Convert.com

Unlike VWO, choosing which Convert product is right for you is simple, as there is only one. The core Convert A/B testing tool includes all functionality, and pricing is clear and transparent. Here are some of the core features and functionality:

• A/B testing

• Split testing

• Multivariate testing

• Multipage experiments

• Visual editor

• Code editor

• Advanced audience targeting and segments

• Collision prevention

• Privacy compliance

• 3rd party integrations

• 10-step onboarding plan

• Zero flickering

As of 2026, Convert Experiences plans start at $399/mo (or $299/mo billed annually) for the Growth plan, covering 100,000 tested users per month; the Pro plan is $599/mo ($420/mo annually) and adds multivariate testing, full-stack support and phone support, with custom Enterprise pricing above that. For current details, see their pricing page.

AB testing functionality review

The core features in VWO, Convert, and others are very similar, and for any team that is newer to growth marketing, agile marketing, or experimentation, either will be more than sufficient to get started.

Here are some questions to consider:

• How many tested visitors do you need? Over 100k with VWO shoots up in price massively. At 50k and below, both are very similar.

• What test types does the product offer? AB tests, Split tests (split-url tests), multi-variant tests (MVT), multi-page tests.

• How many tests can you run? Are there limits?

• How do you edit tests? Most products come with both a visual editor and a code editor.

• How do you get support? Typically a mix of live chat, email, and phone support, depending on your plan level.

• Is there zero flicker? Unlike Google Optimise, all commercial offerings should provide zero-flicker as standard.

• What statistical model is used in reporting? Bayesian, Frequentist, or both.

Convert.com AB testing functionality

We have reviewed Convert.com functionality in-depth below and provided a comparison with VWO Testing (its most common competitor) for easy reference. Despite the similarities, there are also a number of differences between the two products, outlined below.

Statistical Significance in Convert

Convert has a free calculator to help determine which tests will run and whether you have enough traffic to support them. Use the calculator for free at https://www.convert.com/calculator/.

Final thoughts

Convert is an excellent entry AB testing solution and a perfect replacement for Google Optimise. The bigger advantages of VWO at the entry level are:

• Much more advanced targeting and segmentation (over 40+ filters) including language, cookie, traffic source, time of day, geo/demo, custom, and advanced options.

• Convert.com reporting is excellent.

• Unlimited experiences, projects, tests, variations, and sub-domains (within your plan’s traffic volume).

• A more gentle and incremental price increase as you move up the pricing tiers.

• Import goals from Google Analytics or use drag-and-drop filters in the advanced goal builder to specify conditions of the action to track.

As always, we recommend any AB testing is informed by good conversion research. Growth marketers should aim to understand users’ needs, issues, doubts, and fears and use these to generate high-quality growth ideas that have a higher likelihood of success.

Thinking of starting a Convert trial? Use this affiliate link for a 30-day trial rather than the standard 15 days.

About Growth Method

Choosing an A/B testing tool is a one-time decision, but running a disciplined test-and-learn programme on top of it is the harder, ongoing problem. Growth Method is the agentic marketing platform for B2B teams: plan your strategy, ship campaigns like this Convert.com evaluation, and learn what worked, all in one place, built for people and agents.

Instead of a tool decision sitting in a doc that never gets revisited, Growth Method turns it into a structured plan-launch-analyse workflow, so whichever A/B testing platform you choose gets tested against a real before/after baseline rather than just adopted on faith.

Get started with a 30-minute call, your first month’s free.

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Frequently asked questions

Is Convert.com good for A/B testing?

Yes. Convert.com (Convert Experiences) is a dedicated A/B, split URL, multivariate and multi-page testing platform with a visual and code editor, a frequentist and Bayesian stats engine, and over 90 integrations, making it a solid fit for mid-size and enterprise B2B teams running conversion experiments.

How much does Convert.com cost?

As of 2026, Convert Experiences starts at $399/mo (or $299/mo paid annually) for the Growth plan, covering 100,000 tested users per month. A Pro plan at $599/mo (or $420/mo annually) adds multivariate and multi-page testing, full-stack support and phone support, with custom Enterprise pricing above that.

Is Convert.com a good alternative to VWO or Google Optimize?

Convert.com is one of the two most popular replacements for Google Optimize (alongside VWO), and remains a strong choice today. It matches VWO on core A/B testing features and beats it on integrations and targeting flexibility at the entry tier, though VWO’s free tier makes it cheaper to start with at very low traffic volumes.

What test types does Convert.com support?

Convert.com supports A/B testing, split URL testing, multivariate testing (MVT) and multi-page testing, alongside full-stack/feature-flag testing for server-side experiments.