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Anthropic's Tool Search: Not Ready for Production Marketing Workflows
Updated:Anthropic's Tool Search promises to help Claude manage thousands of tools efficiently. But with 60% retrieval accuracy in testing, is it ready for production marketing workflows?
How to build a culture of experimentation in your marketing team
Updated:Learn how to build a culture of experimentation in your marketing team with practical steps for leadership, process, and measurement.
The Logic Model: Stop Confusing Busy Work with Business Results
Stop confusing effort with results. The logic model separates inputs, outputs, outcomes, and impact.
Random Acts of AI: The New Disease Killing Marketing Team Performance
Marketing teams use roughly 5% of AI's potential. Random acts of AI are the new random acts of marketing.