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In-depth analysis of the HubSpot & ClickUp integration

Article originally published in November 2022 by Stuart Brameld. Most recent update in April 2024.

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What is HubSpot?

HubSpot is a market leading customer relationship management (CRM) platform for scaling companies. The platform includes marketing, sales, service, operations, and website management products though is most heavily used by customer-facing teams such as marketing and sales.

Founded in 2006 HubSpot now has 158,000 customers across 120 countries and competes with Salesforce Marketing Cloud, Adobe Marketo Engage, Microsoft Dynamics 365.

What is ClickUp?

ClickUp is a project management platform for individuals and teams. The platform includes features and functionality including tasks, docs, chat, goals, & more, and is mostly used by operations and service teams once a sales has closed.

Founded in 2017 ClickUp now has well over 100,000 customers and competes with Asana, Monday, Jira, Basecamp, Trello, Teamwork and Monday.com and others.

What is the HubSpot + ClickUp announcement?

There are a number of elements to the announcement which includes:

  1. HubSpot Ventures have made an undisclosed investment in ClickUp
  2. A new two-way integration between HubSpot and ClickUp in order to keep data in-sync
  3. New automations for both HubSpot and ClickUp users
  4. Discounted pricing for customers already using ClickUp or HubSpot

The main goal here is to create a more customer-centric integration which allows client-facing teams (the HubSpot customer base) and operational teams (the ClickUp customer base) to work more closely together, specifically to increase the efficiency of hand-offs and collaboration between customer acquisition and customer enablement functions.

If you use HubSpot or ClickUp, and struggle with the hand-off process between marketing and sales teams closing the deal, and operational teams providing early activity and feedback, this integration could be for you.

What about HubSpot projects?

Some of you will be aware that HubSpot already have their own project management product. HubSpot Projects was a productivity tool launched 6 years ago in 2016 though has never really taken off. It includes a number of pre-built project templates such as lead nurturing, email newsletter creation, keyword research and more, though they are all extremely basic.


HubSpot projects can create tasks, create templates, has some very light project management tools but struggles in more complex organisations, particularly marketing agencies. There is no way to have multiple clients in a single Hubspot portal using projects, it is effectively a separate project management tool for each customer.

More information on HubSpot Projects

What about Teamwork?

Up until now, Teamwork.com has been the only project management tool with a real native integration up until this point, with the ability to configure workflows such as “when X happens in HubSpot, do Y in Teamwork.”

The integration enables functionality such as:

  • Within HubSpot, you can create projects directly from deals and automatically add all of the contacts to your Teamwork site.
  • When a deal stage changes in HubSpot, create a project in Teamwork
  • When a deal stage changes in HubSpot, create a task in Teamwork
Image source

However, the integration is a personal integration and requires all Teamwork users to have the Teamwork Chrome Extension installed. The extension adds HubSpot icons at various points within the standard Teamwork interface, and adds a Teamwork icon and menu to the HubSpot interface.

Image source

This is a relatively simplistic integration with no bi-directional capability or automations.

What can I do with the new HubSpot & ClickUp integration?

The new HubSpot + ClickUp integration is a direct integration on both platforms, meaning ClickUp actions are available directly from within HubSpot’s native workflows tool, and similarly HubSpot actions are available directly from within ClickUp automations.

Some examples of functionality that is now available:

  1. Create ClickUp tasks from new HubSpot CRM contacts
  2. When a HubSpot deal is moved to closed-won, create a folder and task in ClickUp which includes key properties from the HubSpot deal (such as customer name, company name, contact details and and deal value).
  3. When a HubSpot deal is moved to closed-won, create a fully-templated onboarding project in ClickUp
  4. When the project manager on a project in ClickUp changes, update the related deal in HubSpot so that customer-facing teams are kept in the loop on who the main point of contact is

Here is an example of the standard HubSpot deal workflow when a ClickUp task creation panel on the right-hand side. Deal tokens allow you to include any custom HubSpot data to pass to ClickUp, such as deal name, deal type, and amount.


Which triggers and actions available for ClickUp and HubSpot?

We have listed out all the current HubSpot triggers + ClickUp actions, and ClickUp triggers + HubSpot actions below.

HubSpot to ClickUp triggers and actions

HubSpot triggersNew Deal
New Ticket
New Contact
New Line Item
ClickUp actionsCreate task
Create subtask

ClickUp to HubSpot triggers and actions

ClickUp triggersStatus changes
Priority changes
Due date changes
Start date changes
Assignee changes
Task created
Existing task added to this location
Moved to this location
Task linked
Time tracked
All subtasks resolved
All checklists resolved
Task unblocked
Custom field changes
Due date arrives
Start date changes
HubSpot actionsCreate ticket
Create contact
Create Deal
Create Company
Create Line_item
Create Product
Create task

Two-way sync

The image below shows the bi-directional synchronisation of data, clearly this is only available for ClickUp tasks at the time of writing.

Image source

HubSpot & ClickUp Discounted Pricing

As part of the announcement both ClickUp and HubSpot are providing discounted pricing for respective customers.

If you are a ClickUp customer, go to https://www.hubspot.com/strategic-partner/clickup to receive 20% discount off select HubSpot plans. Note ClickUp promotional pricing applies to net-new Professional or Enterprise level customers only and does not apply to Starter level products. The 20% discount is for your first year only, and drops to 10% upon subsequent renewals.

If you are a HubSpot customer, go to https://www.clickup.com/offers/hubspot to receive 20% off select ClickUp plans.

Is the native integration the only option?

Definitely not. There are also loads of other ways to integrate ClickUp and HubSpot, or to integrate with any other tools you may be using, including:

  1. Make (formerly Integromat) https://www.make.com/en/integrations/clickup/hubspotcrm
  2. Zapier https://zapier.com/apps/clickup/integrations/hubspot
  3. Unito https://unito.io/integrations/clickup-hubspot/

The video below shows how easy it is to synchronise data between HubSpot and ClickUp using Make in a couple of minutes. Make is our preferred software integration platform at this time.


Final thoughts

The main advantages of the HubSpot and ClickUp integration include improved collaboration between customer-facing and operational teams. For existing users of both platforms, there are clear advantages here. For HubSpot, the partnership clearer helps to fill the gap where their own native project management capabilities have been left wanting.

Got questions? Ping me on LinkedIn or on Twitter.