Articles
All the articles we've written.
What's New
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Context Engineering: The AI Skill Marketers Actually Need
Context engineering is replacing prompt engineering as the critical AI skill for marketing teams. Learn how to build persistent knowledge systems that compound over time.
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Evergreen Campaigns vs Marketing Calendars: Why You Should Ditch the Calendar
Updated:A brand 4x'd revenue by deleting their marketing calendar and focusing on evergreen campaigns. Here's why evergreen campaigns beat marketing calendars, and the framework to make it work.
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Which AI Model Should Marketers Actually Use?
Updated:A practical comparison of ChatGPT, Claude, Gemini, and Llama for marketers. Updated regularly with the latest models, pricing, and recommendations.
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Figma's MCP Server Can Now Write to the Canvas — Here's Why That Matters
Figma's MCP server now supports write access via Code to Canvas. Learn what this means for marketing teams and why Figma's openness is a big deal.