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Growth Experiment Templates for Pipefy, Trello, Airtable, Excel & more
Article originally published in February 2022 by Stuart Brameld. Most recent update in April 2024.
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A growth experiment template can be used to get a new growth team up and running quickly, or to inform a more custom growth marketing implementation.
We’ve collated some of our favourites below.
| Template | Source |
|---|---|
| Growth hacking experiments template | Pipefy |
| Growth experiments template | Airtable |
| Growth experiments template | Trello |
| Growth experiments template | Miro |
| Growth hacking experiments sheet | Growth with Ward |
| Google Sheets Test Template | Growth Minded |
| Growth experiments template | Infinity |
| Growth hacking experiments template | Stackby |
| Experiment doc templates | Startup Core Strenghts |
Growth Hacking Experiments Template by Pipefy
“Pipefy accelerates digital transformation. It is a low-code/no-code process orchestration platform that gives anyone the power to easily automate workflows and manage business processes with no coding skills required!”
The Growth Hacking Experiments Template was developed by the 500 Startups Distro Team, and inspired by Brian Balfour (ex Growth VP at HubSpot). Similar to Airtable, Trello and others, you can switch between Kanban and list-style views.
Growth Experiments Template, by Airtable
Airtable has the simplicity of Excel, with the power of a database. It is a great option for small or new growth teams that would like to get up and running quickly, safe in the knowledge that it will likely be able to cater for most future needs.
Airtable was founded on the belief that software shouldn’t dictate how you work—you should dictate how it works. Our mission is to democratize software creation by enabling anyone to build the tools that meet their needs.
https://www.airtable.com/about
Our article on Airtable for growth marketing provides a detailed explanation of how to setup a custom Airtable growth marketing solution.
Airtable has a number of growth experiment templates and resource to help growth marketing teams, including:
- Growth Experiments Template
- Planning and Execution Template
- Growth Experiment Checklist Template
- OKR Tracking Template
- User Surveys Template
Growth Experiments Template, by Trello
Trello, now owned by Atlassian, is likely the most well-known project management tool in this list.
“Trello helps teams move work forward. Collaborate, manage projects, and reach new productivity peaks. From high rises to the home office, the way your team works is unique—accomplish it all with Trello.”
https://trello.com/
The Growth Experiments Trello Board template is a typical kanban style board with 6 columns – Ideas, Prioritise, Doing, Measure, Success and Fail. The advantage to Trello is likely to familiarity you and your team already have with the tool. The disadvantage is that it may become restrictive as the number of ideas and experiments grow, and the UI can be limiting at times.
Growth Experiments Template by Miro
Miro is “the online collaborative whiteboard platform to bring teams together, anytime, anywhere”.
The Growth Experiments Template is a very basic Kanban-style board but lacks the database functionality of many other solutions in this list and so it’s use it extremely limited.
Growth Hacking Experiments Sheet by GWW
Growth with Ward (GWW) is the consulting website for Ward van Gasteren.
I am one of the first 20 certified Growth Hackers in Europe. I have helped 70+ companies with systematic growth, so that the companies themselves can focus more on helping their customers.
https://growwithward.com/about-ward/
The Growth Hacking Experiment Sheet is essentially a pre-built Google Sheet to help keep track of growth marketing experiments. It contains separate sheets for idea ranking, individual experiments outlines and an overview of all experiments. Although the sheet is very well considered and covers all the elements required in detail teams may find the UX and UI constraints of working with Google Sheets rather limiting.
Google Sheets Test Template by Growth Minded
Founded by Craig Zingerline, Growth Minded is an agency built to “help startups and founders with growth & product strategy and to help you become one of the startups that scales and succeeds.”
Growth Experiments Template by Infinity
Infinity, Stackby and Airtable share a lot of similarities, all of them combining advanced database and workflow management functionality.
“One Tool to Organise All Your Work, Your Way. Work together with your team, store everything in one place and organise projects the way you want.”
https://startinfinity.com/
The growth experiments template enables viewing ideas and experiments by funnel stage, category or status, and provides very similar functionality to the Airtable template above in terms of fields, attributes, commenting and activity logs.
Growth Hacking Experiments Template by Stackby
Stackby is a no-code workflow management solution, very similar to Airtable and Infinity.
“One work platform with endless possibilities. Keep your data, teams and workflows in sync with flexible spreadsheet style databases. Create, collaborate and automate anything, really. No coding or training needed.”
https://stackby.com/about
Despite the similarities with Airtable and Infinity, the Stackby Growth Hacking Experiments Template is not as well developed. Infinity or Airtable are better solutions unless you have a specific reason to use the Stackby platform.
Experiment Doc Template, by Startup Core Strengths
Startup Core Strengths is a 10-week accelerator programme for startups that need to focus on growth.
“We combine the best bits of private consulting (1:1 time with experienced operator/coaches) plus the benefits of a 10 Week accelerator (great structured content, outside experts, network of founder peers, accountability framework). We’ll work side-by-side and focus on execution.”
https://www.startupcorestrengths.com/coaching-programs
We’ve talked widely on this blog about the benefits of an experimentation culture, and provided examples of experimentation at companies like Coca Cola.
One of the requirements for running experimentation is an experimentation template in order to document your learnings and insights, so that you and continually learn and find what works and doesn’t work, getting a little smarter every time.
The Startup Core Strengths team shared the experiment document they use in their coaching programme, here is the PDF version or Google Doc.
Final thoughts
There is no “right” way to run experimentation or growth so use the templates below to create a process that works for your team. Remember, the best process is the one that everyone is able to follow.
Alternatively, if you prefer a more done-for-you approach, invest in a growth marketing platform such as Growth Method. One of the biggest advantages we find for new teams using Growth Method is the speed at which team members are able to adopt a more agile, experiment-focused mindset.
Got questions? Ping me on LinkedIn or on Twitter.
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