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Growth Marketing Templates for Pipefy, Trello, Airtable, Notion and more

Article originally published in October 2023 by Stuart Brameld. Most recent update in October 2023.

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What is a growth marketing template?

A growth marketing experiment template is a plan used by companies to innovate and improve marketing strategies. It’s a tool that helps you design, organise and conduct experimental marketing campaigns. The purpose of this template is to help businesses identify potential growth opportunities within their market, understand what works and expand upon it.

Here’s how it generally works; first, you identify your objective or context. This could be increasing conversion rates, or improving customer engagement, for example. This objective is then followed by a formulated hypothesis, based on market research, as to how you can achieve this objective. Then you design an experiment which tests this hypothesis, implement it, gather the results and draw conclusions. This data-driven approach helps to remove guesswork, enabling businesses to make informed decisions and achieve targeted growth.

1. Pipefy Growth Hacking Experiments Free Template

Click here to access the Pipefy Growth Hacking Experiments Free Template

What is Pipefy?

Pipefy is an online platform aiming to streamline and automate workflow processes. It lets businesses customise and manage their work operations, such as service requests, process workflows, and standard operating procedures. Pipefy allows teams to connect different phases of their projects, integrating data and communication for improved efficiency.

Moreover, Pipefy has in-built templates for standard processes, making it easier for businesses to understand and manage their workflow. The platform also provides metrics and reports for monitoring and improving performance. Simply put, Pipefy helps teams to work more effectively, saving them time and resources.

What is the PipefyGrowth Hacking Experiments Free Template?

According to their website, The Pipefy Growth Hacking Experiments Template was developed by the 500 Startups Distro Team, and inspired by Brian Balfour (ex Growth VP at HubSpot).

It is similar to Airtable, Trello and others, you can switch between Kanban and list-style views.

Click here to access the Pipefy Growth Hacking Experiments Free Template

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2. Airtable Growth Experiments Template

Click here to access the Airtable Growth Experiments Template

What is Airtable?

Airtable is an innovative digital platform for organising, scheduling, and managing projects. It’s a fusion of a database and a spreadsheet, which means it’s ideal for businesses that demand a stronger data handling application than a standard spreadsheet software. With its visually appealing and user-friendly interface, Airtable makes it easy to design flexible and customisable organisational systems, share work with team members, and automate work processes.

It’s not just for businesses, though. Anyone could use it for diverse purposes like planning events, managing clienteles, creating content calendars or even handling personal finance. Furthermore, Airtable’s mobile and desktop apps offer seamless experience on any device, meaning you can manage your projects on the go. It’s a versatile tool that reflects our digital age’s dynamic needs.

What is the AirtableGrowth Experiments Template?

This relatively simple Airtable “Base” consistent of two tables, one for assignee (team members) and the other for experiments. For individuals and small teams it may suffice but the functionality doesn’t compare to a growth marketing platform.

Airtable also have a more advanced experiments and planning template . There is a community base from Growth Method .

Our article on [Airtable for growth marketing](https://growthmethod.com/airtable-growth-marketing/) provides a detailed explanation of how to setup a custom Airtable growth marketing solution.

Click here to access the Airtable Growth Experiments Template

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3. Airtable Growth Experiments Planning and Execution Template

Click here to access the Airtable Growth Experiments Planning and Execution Template

What is Airtable?

Airtable is a platform that functions as a database and spreadsheet hybrid. It allows users to organise work, projects and tasks within a team or individually. With its user-friendly interface, Airtable makes data management easy, sortable, filterable and customisable. It offers functionality for attaching files, setting up customised fields and also provides options for colour-coding.

Using Airtable, you can collaboratively plan and streamline projects, track inventory, organise customer relationships, or even curate ideas. It’s a collaborative platform enhancing team-work and productivity. The software stands out from other conventional project management tools due to its flexibility and versatility — you can tailor your workflow to suit your needs.

What is the AirtableGrowth Experiments Planning and Execution Template?

This base is a slightly more advanced version of the Growth Experiment template, with more columns and more views of the data.

Also have a Growth Experiment Checklist Template and the Growth Method community base .

Our article on [Airtable for growth marketing](https://growthmethod.com/airtable-growth-marketing/) provides a detailed explanation of how to setup a custom Airtable growth marketing solution.

Click here to access the Airtable Growth Experiments Planning and Execution Template

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4. Airtable Growth Marketing & Experimentation Template

Click here to access the Airtable Growth Marketing & Experimentation Template

What is Airtable?

Airtable is a user-friendly online platform that combines the simplicity of a spreadsheet with the capabilities of a database. It allows individuals and businesses to organise all sorts of information, from customer relations management to project planning, in a visually appealing and easy-to-navigate grid. Its versatility makes it an ideal tool for various tasks including content management, event planning, and tracking inventory.

With Airtable, you can customise the way you track and organise data. It offers a wide range of utilities like sorting and filtering options, colour coding, and the ability to attach files to records. Whether you are a student organising study resources or a business tracking sales, you can customise Airtable to fit the way you prefer to work. It’s simple to understand, convenient, and highly adaptable, which makes it a favourite tool for many.

What is the AirtableGrowth Marketing & Experimentation Template?

This is a community template and was developed by the growthmethod.com team as an early prototype to the Growth Method platform.

Our article on [Airtable for growth marketing](https://growthmethod.com/airtable-growth-marketing/) provides a detailed explanation of how to setup a custom Airtable growth marketing solution.

Click here to access the Airtable Growth Marketing & Experimentation Template

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5. Trello Growth Experiments

Click here to access the Trello Growth Experiments

What is Trello?

Trello is a versatile project management tool that makes collaboration and task organisation easier for individuals and teams alike. It’s developed around a board-and-card system, so you create a board for a project, and then add tasks as cards. With each card, you can add detailed descriptions, upload files, set due dates, and do much more. You can move these cards between various categories to easily monitor the progress of your tasks.

What sets Trello apart is its simplicity and visual appeal. Using simple drag-and-drop movements, one can easily link tasks, create workflows and track progress. It also allows for task assignments, thus fostering teamwork and promoting accountability. It’s your visual guide to what’s being worked on, who’s working on what, and how far along they are in the project. It helps keep track of everything, from the big picture to the minute details.

What is the TrelloGrowth Experiments?

The [Growth Experiments Trello Board](https://trello.com/b/fkAIgE4v/growth-experiments) template is a typical kanban style board with 6 columns – Ideas, Prioritise, Doing, Measure, Success and Fail. The advantage to Trello is likely to familiarity you and your team already have with the tool. The disadvantage is that it may become restrictive as the number of ideas and experiments grow, and the UI can be limiting at times.

Click here to access the Trello Growth Experiments

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6. Miro Growth Experiments Template

Click here to access the Miro Growth Experiments Template

What is Miro?

Miro.com is a collaborative online platform designed to inspire creativity and efficiency among teams, regardless of their location. It enables users to create, share, and collaborate on ideas visually through digital whiteboards. Think of it pretty much like a giant, limitless sheet of paper where ideas can come alive visually – through sketches, sticky notes, images, and diagrams.

Miro’s features extend far beyond a typical whiteboard’s capabilities. It’s perfect for brainstorming sessions, project management, user experience research, agile workflows, and more. Teams can work together in real time, ensuring everyone is on the same page, revolutionising the way we approach remote and efficient teamwork.

What is the MiroGrowth Experiments Template?

The [Growth Experiments Template](https://miro.com/templates/growth-experiments/) is a very basic Kanban-style board but lacks the database functionality of many other solutions in this list and so it’s use it extremely limited.

Click here to access the Miro Growth Experiments Template

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7. Grow with Ward Growth Hacking Experiment Sheet

Click here to access the Grow with Ward Growth Hacking Experiment Sheet

What is Grow with Ward?

Grow with Ward (growwithward.com) is a platform that helps businesses and individuals understand and apply growth marketing strategies to expand their digital presence, attract more clients and increase their profitability. The founder, Ward van Gasteren, is a renowned growth hacker who shares his extensive expertise in digital marketing to help companies and start-ups grow in a sustainable way.

Through the site, members can access a wealth of resources like articles, workshops, and tools designed to unveil the secrets of successful growth hacking. Users are also able to join a community where they can connect with other growth hackers, join in discussions, share their experiences, check out job listings, and participate in intensive training courses. This platform ultimately aims at empowering businesses to achieve their growth objectives.

What is the Grow with WardGrowth Hacking Experiment Sheet?

The [Growth Hacking Experiment Sheet](https://growwithward.com/experiment-sheet/) is essentially a pre-built Google Sheet to help keep track of growth marketing experiments. It contains separate sheets for idea ranking, individual experiments outlines and an overview of all experiments. Although the sheet is very well considered and covers all the elements required in detail teams may find the UX and UI constraints of working with Google Sheets rather limiting.

Click here to access the Grow with Ward Growth Hacking Experiment Sheet

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8. Growth Minded Growth test template & sample test

Click here to access the Growth Minded Growth test template & sample test

What is Growth Minded?

Growth Minded is a platform that aims to create a positive impact on businesses. They offer various services such as agile marketing and business growth coaching to develop businesses strategically, improve their performance and market position. Their approach centres around applying effective methodologies, including Scrum, Kanban and Lean, to boost productivity, profitability, and customer satisfaction.

Moreover, Growth Minded provides educational resources and workshops to uplift business operations. They use their expertise in cultivating a growth mindset within company teams. By doing this, they help businesses enhance their adaptability towards market changes, cultivate innovative strategies, and achieve long-term success. It’s all about learning to adapt, innovate and persevere through challenges to emerge as a market leader.

What is the Growth MindedGrowth test template & sample test?

This Google doc from the GrowthMinded team provides a template to use for running growth tests & experiments. It also includes an example growth test.

Click here to access the Growth Minded Growth test template & sample test

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9. Infinity Growth Experiments Template

Click here to access the Infinity Growth Experiments Template

What is Infinity?

Infinity, or startinfinity.com, is a comprehensive digital tool that helps businesses organise, track and manage their projects, tasks and activities proficiently and conveniently. It provides a user-friendly workspace with a flexible set of features that you can tailor to fit your team’s requirements, such as templates, customisable attributes, task boards, calendars and much more.

The power of Infinity lies in its adaptability. This platform can effectively serve diverse needs, from project management, task tracking, and team collaboration, to managing sales pipelines, customer relationship management, or just keeping organised personal notes. It essentially acts as an all-in-one workspace where companies can centralise their operations, improve productivity, make an easier decision-making process and assure high-quality results.

What is the InfinityGrowth Experiments Template?

The growth experiments template enables viewing ideas and experiments by funnel stage, category or status, and provides very similar functionality to the Airtable template above in terms of fields, attributes, commenting and activity logs.

Click here to access the Infinity Growth Experiments Template

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10. Stackby Growth Hacking Experiments Template

Click here to access the Stackby Growth Hacking Experiments Template

What is Stackby?

Stackby is an ingenious online platform that offers a unified workspace for collaborating, managing, and automating work. It combines the best bits of spreadsheets, databases, and business workflows to create a customised management and optimisation tool. You can use it for tasks like project management, sales tracking, content calendars, and much more.

By utilising Stackby, teams can work together more efficiently. They can construct their own relational databases and workflows or choose from a library of 100+ pre-built templates. Stackby also features over 30 unique column types and integrations with popular apps to fetch and sync data in real time. It’s a flexible tool that caters to transparency and productivity in business operations.

What is the StackbyGrowth Hacking Experiments Template?

Despite the similarities with Airtable and Infinity, the Stackby [Growth Hacking Experiments Template](https://stackby.com/templates/growth-hacking-experiments) is not as well developed. Infinity or Airtable are better solutions unless you have a specific reason to use the Stackby platform.

Click here to access the Stackby Growth Hacking Experiments Template

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11. Systm (previously Startup Core Strengths) Experiment Doc

Click here to access the Systm (previously Startup Core Strengths) Experiment Doc

What is Systm (previously Startup Core Strengths)?

Systm, formerly known as Startup Core Strengths, is a marketing consulting firm that helps startups find their unique growth channels. They specialise in identifying and assisting businesses leverage their overlooked opportunities and unique core strengths to drive sustainable growth. Their distinct method combines strategy, coaching and education to help startups curb inefficiencies and ignition growth.

In essence, Systm equips startups with the required skills to untangle critical growth challenges. Their services include one-on-one consulting, team workshops, and providing an online course. They focus on helping startups develop a robust, talent-driven marketing strategy. By employing the best growth marketing practices, they enhance startups’ capacity to identify their product-market fit, scale sensibly and build a productive team.

What is the Systm (previously Startup Core Strengths)Experiment Doc?

We’ve talked widely on this blog about the benefits of an [experimentation culture](https://growthmethod.com/experimentation-culture/), and provided examples of experimentation at companies like [Coca Cola](https://growthmethod.com/coca-cola/).
One of the requirements for running experimentation is an experimentation template in order to document your learnings and insights, so that you and continually learn and find what works and doesn’t work, getting a little smarter every time.
The Startup Core Strengths team shared the experiment document they use in their coaching programme, here is the [PDF version](https://growthmethod.com/wp-content/uploads/2022/02/Experiment-Doc-Template-Startup-Core-Strengths.pdf) or [Google Doc](https://docs.google.com/document/d/1hm_q9WKib3VFyeRTaplkq2SNReAuNg_2mtyFE-zfycg/edit?usp=sharing).

Click here to access the Systm (previously Startup Core Strengths) Experiment Doc

12. Notion Growth Experiment Board | Template

Click here to access the Notion Growth Experiment Board | Template

What is Notion?

Notion is a dynamic platform that lets individuals and teams organise their work effectively. Essentially, it’s a digital space where you can create, manage, and share notes, databases, and task lists under one roof. This tool is so versatile that it can adapt to your own work and information management preferences, making it an aide in planning projects, brainstorming ideas, or structuring extensive research.

Used by small businesses and large corporations alike, Notion can foster team collaboration by creating a unified workspace that everyone can access. With its robust suite of features, Notion simplifies tracking work progress, inventory management, content creation and more. From to-do lists and meetings agendas to extensive knowledge bases, this tool provides an efficient way to unify work processes, making project management a breeze.

What is the NotionGrowth Experiment Board | Template?

This is a Notion board template from the ‘In Growth We Trust’ podcast designed to help marketing and growth teams capture and run experiments.

There are a number of other growth marketing related Notion templates at https://www.notion.so/templates/category/growth-marketing.

Click here to access the Notion Growth Experiment Board | Template

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13. Figma Test your business hypothesis with growth experiment template

Click here to access the Figma Test your business hypothesis with growth experiment template

What is Figma?

Figma is a cloud-based digital design platform that allows individuals and teams to create, test, and share interface and graphic design projects. It supports the entire process from concept to completion, offering tools to design mobile applications, websites, or any aspect of user experience and interfaces (UX/UI). Since it’s cloud-based, one of its key advantages is real-time collaboration, which means team members can simultaneously work on a project from different locations.

Figma also integrates with other tools like Slack and Dropbox for better team communication and file sharing. It has a user-friendly interface with functionalities for prototyping, such as drag-and-drop, frames, and connection features. Not only is Figma used for creating beautiful designs, but it can also provide interactive prototypes, allowing you to demonstrate what the finished product would look like and how it would work. This assists clients and team members in understanding the outcome without any need for coding.

What is the FigmaTest your business hypothesis with growth experiment template?

This FigJam (Figma) team to showcase the Figjam product with a Kanban-style board with 4 columns – Brainstorm, Test, Analyze, Approved.

Click here to access the Figma Test your business hypothesis with growth experiment template

14. Intrapreneur Nation Hypothesis Testing Trello Board

Click here to access the Intrapreneur Nation Hypothesis Testing Trello Board

What is Intrapreneur Nation?

Intrapreneur Nation is a platform that aims to assist individuals and organisations in developing their entrepreneurial skills within an existing company structure. They do this by providing educational resources, tools, and an interactive community of intrapreneurs. In other words, Intrapreneur Nation helps you to drive change and foster innovation within your own company, rather than starting a new one.

Additionally, they offer a unique roadmap for intrapreneurial success, referred to as the “Intrapreneur’s Journey”, which guides users through the process of launching innovative projects. Not only do they focus on the practical aspects of intrapreneurship, but they also provide personal development resources and training designed to enhance one’s mindset, resilience, and leadership abilities. This holistic approach ensures intrapreneurs have all the necessary tools and skills for success.

What is the Intrapreneur NationHypothesis Testing Trello Board?

The Intrapreneur Nation Hypothesis Testing Board is a lean, Kanban-style Trello board that you can use to track progress of your lean startup experiments.

Click here to access the Intrapreneur Nation Hypothesis Testing Trello Board

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Final thoughts

There is no “right” way to run experimentation or growth so use the templates below to create a process that works for your team. Remember, the best process is the one that everyone is able to follow.Alternatively, if you prefer a more done-for-you approach, invest in a growth marketing platform such as Growth Method. One of the biggest advantages we find for new teams using Growth Method is the speed at which team members are able to adopt a more agile, experiment-focused mindset.

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