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Project management for growth and agile marketing professionals. Map your acquisition funnel, integrate analytics and run agile experiments.
Recent experiments results include competitor SEO, AI-driven content, exit-intent modals and AB testing homepage headlines.
"We are on-track to deliver a 43% increase in inbound leads this year. There is no doubt the adoption of Growth Method is the primary driver behind these results."
We are vetted mentors with Growth Mentor and a partner with the Agile Marketing Alliance.
We’ll start by highlighting some of the pros and cons but go into far more detail throughout the article.
Information is correct as of August 2023. Note UpGrow.co (the experiment management tool), UpGrow.io (the digital marketing agency) and UpGrow.com (the Instagram tool) are completely separate and unrelated companies. Growth Method has made every attempt to ensure the accuracy and reliability of the information provided below.
- Nice signup and user onboarding workflow
- Auto-save works nicely throughout making for a good user experience
- Nicely designed
- Ability to customise scoring
- Advanced filters and tags
- Experiment panel can feel cluttered
- Complex pricing
- Built on the Bubble no-code platform
- No integrations
- Still some early bugs and issues to fix
- Lacking enforced best practises
What is UpGrow?
According to the UpGrow homepage:
“Upgrow is the Experiment Management Tool for Growth Teams to keep track of your experiments, learnings and related tasks. Streamline your team’s process & double your output.”upgrow.co
The product is positioned towards smaller growth teams:
“Upgrow is developed based on the past decade of consulting high-growth companies and optimizing their processes. I made this tool as there was no easy-to-use, affordable tool like this for (smaller) growth teams to really take their growth process serious.”Ward van Gasteren
Who is behind UpGrow?
UpGrow is a new product built by Ward van Gasteren. Ward is a growth hacking coach based out of Breda in the Netherlands. He writes regularly on this blog in addition to providing coaching and consulting services.
Let’s take a look at some of the early core features and functionality.
A self-serve onboarding process walks you through the process of signing up, creating your company and account, getting started with the product and creating your first experiment.
The checklist walks you through the following 7 steps:
- Set up company
- Create your account
- Watch tour
- Create first experiment
- Customise process
- Invite your team
- Choose a plan
Once you have created your company and account you are taken to the main overview screen which is where you see Experiments. There is no concept of Ideas and Experiments in UpGrow, everything is an Experiment but with a customisable stage.
By default the stages are as follows, though these are customisable from the settings area:
Creating a new experiment
Similar to project management tools such as Asana, as well as experiment management solutions like GrowthHackers Projects and Truenorth, UpGrow uses a right-hand panel for managing experiment details.
Here you can add and edit all of your experiment details such as Owner, Start Date, End Date, Description, Hypothesis, Tasks, Tags, Scores and more.
Experiment scoring in UpGrow uses the ICE framework and operates in a very similar fashion to other experiment management tools.
Whilst the score names can be editing in the settings area, there is currently no ability to change weightings or to add more criteria should you want to use the PXL framework, for example. However, a note in the app does explain the reasoning for this:
Be aware: Adding more than 3 criteria makes scoring more time-consuming & more complex, so it might slow you down and increase your overhead.
Experiment filtering and tags
UpGrow has extensive tagging and filtering capabilities. UpGrow comes with the ability to tag experiments, and a number of tag categories come pre-defined (Customer journey, Experiment type, Website area, Goal metric, Tactic, Project and Other).
Experiments can then be filtered by Status, Score, Planning, Tags and Owner. So, to find all Ideas that are not yet experiments, you would filter by Experiments where status is Idea.
Results and learnings
Results and learnings enables the capturing of new insights with some predetermined types including:
|Suggestion||Suggestion from a colleague or stakeholder|
|Data insight||Data insight from a tool such as GA4 or MixPanel|
|Observation||An observation from a third-party tool such as HotJar|
|Experiment||An experiment completed in UpGrow|
|Customer||Customer insight following a customer or user interview|
|Assumption||An assumption (or idea) from a member of your team|
VWO take a similar approach though learnings and observations and linked to tests and experiments, which would be a better implementation here. In our experience, requiring manual input of learnings on a continual basis in order to build a knowledge database is a difficult, though an enviable goal.
Settings and users areas include standard administration functionality including:
- Adding company information
- Added statuses
- Users & roles
- Plans and billing
UpGrow pricing ranges from €29 per month on the Essential plan for up to 5 users, to €299/mo on the Agency plan for 20 agency users and 5 clients.
There are over 17 (!!) different features listed in the pricing plan details, for more information see https://upgrow.co/pricing/.
We tested an early version of the UpGrow experiment management tool. Clearly a number of bugs and quirks still need to ironed out, and functionality added (such as roles, sharing, integrations and more) but it’s early days for the product.
The platform is the first experiment management tool to be built on the Bubble no-code platform, which brings with it both advantages and disadvantages, so it will be interested to see how the software develops over time.
Looking for a growth marketing or agile marketing platform? Here are some alternatives to the UpGrow growth experiment management tool.
|Effective Experiments||Document, Manage & Scale Your Experimentation Program||https://www.effectiveexperiments.com/|
|Growth Method||Growth Method is a growth marketing platform designed for experiment-led and data-driven marketers.||https://growthmethod.com/|
|Growth.Software||Growth Software is an adaptable work management platform that collects data and measures the results of any initiative, creating a learning center for all your activities.||https://growth.software/|
|GrowthHackers Projects||A private community for top growth leaders – where marketing, product, and growth experts come to learn, connect, and tackle challenges together.||https://growthhackers.com/|
|TrueNorth||TrueNorth is the only growth marketing platform to plan and track marketing in one place, with everything and everyone focused on the goal.|
Marketing works best when everyone can see what they’re working towards. Project your growth to align your team and marketing with the end goal.
|UpGrow||The right way to keep track of your Growth Experiments||https://upgrow.co/|
Other articles you might like
Here are some related articles and further reading you may find helpful.
- Using Convert.com for AB testing – an alternative to Google Optimise
- Using VWO for AB testing – an alternative to Google Optimise
- UpGrow growth experiment management | An independent review
- The importance of testing velocity (not speed) in growth marketing
- In-depth review of Visual Website Optimizer (VWO) Plan 2023