Articles
All the articles I've posted.
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Figma's MCP Server Can Now Write to the Canvas — Here's Why That Matters
Figma's MCP server now supports write access via Code to Canvas. Learn what this means for marketing teams and why Figma's openness is a big deal.
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Gen Marketer: Why AI-Powered Generalists Are Replacing Marketing Specialists
Updated:Gen Marketers are AI-powered generalists replacing marketing specialists. Learn why Emily Kramer's framework is reshaping B2B marketing teams.
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The Death of the T-Shaped Marketer
Updated:Discover how the evolving t-shaped marketer model empowers growth teams with data-driven strategies and rapid experimentation.
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What The F*** Is a Marketing Campaign?
A marketing campaign is not just a paid ad burst. It's a coordinated initiative with a message, audience, and metrics — run like a small agile project. Here's what a campaign actually is.