Articles
All the articles I've posted.
-
Stop Buying Cold Email Tools Until You've Done This
Updated:Send 100 manual cold emails before buying any automation tools. Learn why manual outreach beats automation for validating your ICP, message, and positioning.
-
Anthropic's Tool Search: Not Ready for Production Marketing Workflows
Updated:Anthropic's Tool Search promises to help Claude manage thousands of tools efficiently. But with 60% retrieval accuracy in testing, is it ready for production marketing workflows?
-
Google Ads MCP Server: How AI Assistants Can Now Talk Directly to Your Campaigns
Updated:Google's new MCP server for Google Ads lets AI assistants query your campaigns through natural language. Learn how it works, setup requirements, and practical use cases for marketing teams.
-
The Factory vs. The Laboratory: Why Modern Marketing Teams Need a New Mindset
Updated:Discover why modern marketing teams need to think like laboratories, not factories. Learn the experimentation framework that drives sustainable growth in 2025.