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    A growth icon set for growth marketers

    We have created some custom icons based on our own needs as a growth marketing team and felt it may be helpful to share with the world.

    We use Heroicons so have created icons in a similar style with 2 options for each one:

    1. Outline – 24×24, 1.5px stroke, SVG
    2. Solid – 24×24, solid fill, SVG
    Some icons, such as brand icons, may be protected as trademarks. Please ensure you have the legal right to use them and that you do not infringe on any trademark rights.

    CMS icon

    Content management systems like WordPress, HubSpot and Webflow are a staple in any growth marketers toolkit.

    Keywords: cms, content management system

    Coming soon

    Alternatives:

    Customer journey icon

    Typically a non-linear, winding journey. Ultimate goal is to connect the customer with the value delivered by your company.

    Keywords: customer journey icon

    Coming soon

    Alternatives:

    Demand creation icon / marketing campaign icon

    Keywords: demand creation icon, demand gen icon, demand generation icon, lead generation icon, marketing campaign icon

    Coming soon

    Demand capture icon / conversion icon

    Keywords: conversion icon, conversion rate icon, CRO icon, demand capture icon

    Coming soon

    Alternatives

    Digital marketing icon

    Keywords: general marketing icon, performance marketing icon.

    Coming soon

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    Growth icon

    Keywords: growth icon, growth engine icon, growth hacking, growth marketing, growth hacking icon, growth marketing icon.

    Coming soon

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    HubSpot icon

    The HubSpot icon is included in the HubSpot brand logo. The ‘O’, with three lines pointing in three different directions, has been said to look like a sprocket or part of a circuit.

    Keywords: HubSpot, HubSpot icon, HubSpot CMS icon

    Coming soon

    Alternatives:

    Marketing experiment icon

    Keywords: marketing experiment icon, scientific icon, revenue r&d icon

    Coming soon

    Alternatives:

    Marketing strategy icon

    Marketing strategy is about making choices, trade-offs and deciding where to play.

    Keywords: marketing strategy icon, marketing plan icon

    Coming soon

    Alternatives:

    North star metric icon

    Keywords: goal icon, target icon, objective icon, OKR, north star metric icon, marketing goal

    Coming soon

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    Omnichannel marketing icon

    Keywords: omnichannel icon, omnichannel marketing icon

    Coming soon

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    Pardot icon

    Pardot has now been rebranded as Salesforce marketing cloud, hence the logo is more inline with the Salesforce brand logo.

    Keywords: Pardot icon, Salesforce icon, Salesforce icon, Salesforce marketing logo

    Coming soon

    Alternatives:

    Pipeline icon

    Keywords: pipeline icon, sales pipeline icon, marketing pipeline icon, marketing funnel icon, funnel icon

    Coming soon

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