We have created some custom icons based on our own needs as a growth marketing team and felt it may be helpful to share with the world.

We use Heroicons so have created icons in a similar style with 2 options for each one:

1. Outline – 24×24, 1.5px stroke, SVG
2. Solid – 24×24, solid fill, SVG

Some icons, such as brand icons, may be protected as trademarks. Please ensure you have the legal right to use them and that you do not infringe on any trademark rights.

CMS icon

Content management systems like WordPress, HubSpot and Webflow are a staple in any growth marketers toolkit.

Keywords: cms, content management system

Coming soon

Alternatives:

• https://www.flaticon.com/free-icons/cms
• https://thenounproject.com/browse/icons/term/cms/

Customer journey icon

Typically a non-linear, winding journey. Ultimate goal is to connect the customer with the value delivered by your company.

Keywords: customer journey icon

Coming soon

Alternatives:

• customer journey icons https://thenounproject.com/browse/icons/term/customer-journey/
• destination icon https://www.flaticon.com/free-icon/destination_1244560?term=journey&page=1&position=1&origin=tag&related_id=1244560

Demand creation icon / marketing campaign icon

Keywords: demand creation icon, demand gen icon, demand generation icon, lead generation icon, marketing campaign icon

Coming soon

• lead generation icons https://thenounproject.com/browse/icons/term/lead-generation/
• lead generation magnet https://thenounproject.com/icon/lead-generation-2217532/
• heroicons megaphone https://heroicons.com/

Demand capture icon / conversion icon

Keywords: conversion icon, conversion rate icon, CRO icon, demand capture icon

Coming soon

Alternatives

• action https://www.flaticon.com/free-icon/action_4321133
• cta button https://thenounproject.com/icon/cta-button-878626/
• button cta icons https://thenounproject.com/browse/icons/term/button-cta/
• hericons bell-alert https://heroicons.dev/?search=bell
• hericons trophy https://heroicons.dev/?search=trophy
• value https://thenounproject.com/icon/value-1113281/

Digital marketing icon

Keywords: general marketing icon, performance marketing icon.

Coming soon

Alternatives:

• Megaphone https://heroicons.com/

Growth icon

Keywords: growth icon, growth engine icon, growth hacking, growth marketing, growth hacking icon, growth marketing icon.

Coming soon

Alternatives:

• chart-bar https://heroicons.com/
• arrow-trending-up https://heroicons.com/
• agile free icon https://www.flaticon.com/free-icon/agile_6403812
• agile icon vector https://stock.adobe.com/images/agile-icon-vector-illustration/235384885
• value https://thenounproject.com/icon/value-1113281/

HubSpot icon

The HubSpot icon is included in the HubSpot brand logo. The ‘O’, with three lines pointing in three different directions, has been said to look like a sprocket or part of a circuit.

Keywords: HubSpot, HubSpot icon, HubSpot CMS icon

Coming soon

Alternatives:

• https://fontawesome.com/icons/hubspot
• https://www.flaticon.com/free-icons/hubspot

Marketing experiment icon

Keywords: marketing experiment icon, scientific icon, revenue r&d icon

Coming soon

Alternatives:

• Experiments icon https://www.flaticon.com/free-icon/experiments_3254092
• Experiment icon https://www.flaticon.com/free-icon/experiment_883050
• experiment https://thenounproject.com/icon/experiment-589410/
• experimentation https://thenounproject.com/icon/experimentation-3239108/
• scientific https://thenounproject.com/icon/scientific-4995479/

Marketing strategy icon

Marketing strategy is about making choices, trade-offs and deciding where to play.

Keywords: marketing strategy icon, marketing plan icon

Coming soon

Alternatives:

• chess move https://thenounproject.com/icon/chess-move-535274/
• signpost https://www.flaticon.com/free-icon/signpost_145622 or https://www.flaticon.com/free-icon/signpost_854977 or https://thenounproject.com/icon/signpost-47139/
• 3 way intersection https://www.flaticon.com/free-icon/three-way-intersection_64653
• 3 way arrow https://thenounproject.com/browse/icons/term/three-way-arrow/ or https://thenounproject.com/browse/icons/term/three-way/
• https://www.flaticon.com/free-icon/decision_4599675

North star metric icon

Keywords: goal icon, target icon, objective icon, OKR, north star metric icon, marketing goal

Coming soon

Alternatives:

• North star https://www.flaticon.com/free-icons/north-star
• Goal https://thenounproject.com/icon/goal-712365/
• Objective icons https://thenounproject.com/browse/icons/term/objective/

Omnichannel marketing icon

Keywords: omnichannel icon, omnichannel marketing icon

Coming soon

Alternatives:

• omnichannel icons https://thenounproject.com/browse/icons/term/omnichannel/
• omnichannel icon https://stock.adobe.com/search/images?k=omnichannel%20icon
• personal development https://www.pngfind.com/mpng/hJmmoJi_personal-development-comments-customer-journey-icon-black-hd/

Pardot icon

Pardot has now been rebranded as Salesforce marketing cloud, hence the logo is more inline with the Salesforce brand logo.

Keywords: Pardot icon, Salesforce icon, Salesforce icon, Salesforce marketing logo

Coming soon

Alternatives:

• https://www.flaticon.com/free-icon/salesforce_5968880
• https://fontawesome.com/icons/salesforce?s=solid&f=brands
• https://fontawesome.com/v4/icon/cloud

Pipeline icon

Keywords: pipeline icon, sales pipeline icon, marketing pipeline icon, marketing funnel icon, funnel icon

Coming soon

Alternatives:

• marketing funnel https://thenounproject.com/browse/icons/term/marketing-funnel/
• marketing & sales funnel https://miro.medium.com/max/1400/1*tgdlhKdU_rvREeW3LwY4yg.webp
• sales funnel (to revenue) https://www.flaticon.com/free-icon/sales-funnel_5965988