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A growth icon set for growth marketers

Article originally published in January 2023 by Stuart Brameld. Most recent update in February 2023.

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We have created some custom icons based on our own needs as a growth marketing team and felt it may be helpful to share with the world.

We use Heroicons so have created icons in a similar style with 2 options for each one:

  1. Outline – 24×24, 1.5px stroke, SVG
  2. Solid – 24×24, solid fill, SVG
Some icons, such as brand icons, may be protected as trademarks. Please ensure you have the legal right to use them and that you do not infringe on any trademark rights.

CMS icon

Content management systems like WordPress, HubSpot and Webflow are a staple in any growth marketers toolkit.

Keywords: cms, content management system

Coming soon

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Customer journey icon

Typically a non-linear, winding journey. Ultimate goal is to connect the customer with the value delivered by your company.

Keywords: customer journey icon

Coming soon

Alternatives:

Demand creation icon / marketing campaign icon

Keywords: demand creation icon, demand gen icon, demand generation icon, lead generation icon, marketing campaign icon

Coming soon

Demand capture icon / conversion icon

Keywords: conversion icon, conversion rate icon, CRO icon, demand capture icon

Coming soon

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Digital marketing icon

Keywords: general marketing icon, performance marketing icon.

Coming soon

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Growth icon

Keywords: growth icon, growth engine icon, growth hacking, growth marketing, growth hacking icon, growth marketing icon.

Coming soon

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HubSpot icon

The HubSpot icon is included in the HubSpot brand logo. The ‘O’, with three lines pointing in three different directions, has been said to look like a sprocket or part of a circuit.

Keywords: HubSpot, HubSpot icon, HubSpot CMS icon

Coming soon

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Marketing experiment icon

Keywords: marketing experiment icon, scientific icon, revenue r&d icon

Coming soon

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Marketing strategy icon

Marketing strategy is about making choices, trade-offs and deciding where to play.

Keywords: marketing strategy icon, marketing plan icon

Coming soon

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North star metric icon

Keywords: goal icon, target icon, objective icon, OKR, north star metric icon, marketing goal

Coming soon

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Omnichannel marketing icon

Keywords: omnichannel icon, omnichannel marketing icon

Coming soon

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Pardot icon

Pardot has now been rebranded as Salesforce marketing cloud, hence the logo is more inline with the Salesforce brand logo.

Keywords: Pardot icon, Salesforce icon, Salesforce icon, Salesforce marketing logo

Coming soon

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Pipeline icon

Keywords: pipeline icon, sales pipeline icon, marketing pipeline icon, marketing funnel icon, funnel icon

Coming soon

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