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Growth marketing consultants: What they do & how to hire one

Article originally published in February 2024 by Stuart Brameld. Most recent update in March 2024.

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Hiring a growth marketing consultant can turbocharge your business’ progress by implementing strategies aimed at boosting customer acquisition, retention, and profitability. They can also provide expert insight and analysis, helping you make data-driven decisions that contribute to sustainable growth.

“Every modern business should have a growth marketing consultant because they can identify opportunities, deploy swift and flexible marketing strategies, and drive sustainable business growth.”


Stuart Brameld, Growth Method CEO & Growth Advisor

Growth & growth marketing on the rise

According to Google Trends, worldwide interested in growth marketing has increased substantially over the last 15 years, and continues to grow.

The LinkedIn 2023 Jobs on the Rise list examines millions of jobs started by LinkedIn members across the last 5 years. The results reveal the 25 fastest-growing job titles over the past five years, the most in-demand roles and emerging trends defining the future world of work.

Growth and growth marketing related roles were consistently placed in the top 10 fastest-growing roles worldwide, with 2 growth-related roles in the UK’s top 10 fastest-growing jobs.

What is the role of a growth marketing consultant

A Growth Marketing Consultant’s role is to devise and implement strategies aimed at business expansion. Crucially, they don’t just focus on acquiring new customers, but consider the entire customer lifecycle (AARRR) – Acquisition, Activation, Retention, Referral, and Revenue. This holistic approach ensures that businesses not only gain new customers but also keep them engaged, turning them into loyal customers who are likely to refer others, ultimately driving revenue growth.

The consultant’s job also involves designing a robust growth strategy. They use a range of methods, including data-driven insights and marketing experimentation to constantly iterate, learn and improve. Importantly, they facilitate the establishment of a growth culture; a culture where everyone in the organisation is focused on growth and feels empowered to suggest and test new ideas. This approach fosters innovation, agility and continuous improvement, key factors for business success in today’s dynamic markets.

What makes a great growth hire?

A modern growth hire requires a wide base level of knowledge, along with deep expertise in one or two areas well-suited to your business.

The T-Shaped Marketer framework popularised by Buffer illustrates the concept well.

“The vertical bar on the T represents the depth of related skills and expertise in a single field, whereas the horizontal bar is the ability to collaborate across disciplines with experts in other areas and to apply knowledge in areas of expertise other than one’s own.”


https://buffer.com/resources/t-shaped-marketer/

Required skills for a growth marketing consultant

Here are some of the core traits and skills of a good growth marketing consultant.

Traits Description/Detail
Analytical Skills An excellent growth marketing consultant can thoroughly analyse data and use it to drive strategy.
Creativity This consultant is inventive and finds unique solutions to marketing challenges.
Understanding of Customers They obtain a deep comprehension of the audience to craft messages that strongly resonate.
Communication Skills They articulate their ideas in clear, compelling ways, both in writing and verbally.
Adaptability They adapt swiftly to changes and are always prepared to modify their strategies based on new data.

Growth marketing consultant salary

Depending on experience and location, salaries for skilled growth marketing consultant’s are typically in the ranges below:

For more information you can view active job postings for growth marketing manager roles on LinkedIn here.

  • The average growth marketing consultant salary in the UK is around £35,000 per year.
  • In the US, the average growth marketing consultant salary is approximately $90,000 per year.

Hiring a growth marketing consultant

Looking to hire a growth marketing consultant? Here are our top 10 job boards for growth and growth marketing related roles.

About Growth Method

Growth Method is the growth platform designed for experiment-led and data-driven marketers.

Learn more at on our homepage, connect with Stuart on LinkedIn or schedule a call today.