Is Panobi still around?

No. Panobi's founders announced they were closing the company in May 2024, so it is no longer available. Teams comparing Panobi and Growth Method today are usually looking for a replacement.

What was the difference between Panobi and Growth Method?

Panobi was built for product and engineering growth teams and worked best with feature-flag tools and a data warehouse. Growth Method is built for growth marketing teams and connects directly to analytics tools like Google Analytics, Amplitude, Mixpanel and PostHog without needing a warehouse.

What should former Panobi users use instead?

Growth Method covers the same core jobs Panobi did, connecting work to goals, tracking metrics and automating reporting, but for marketers. It also offers a free white-glove migration to help teams move across.

Panobi vs Growth Method: How They Compare

Table of contents

First, the important context
Panobi vs Growth Method at a glance
What Growth Method carries over
The verdict for former Panobi teams

People still compare Panobi and Growth Method, but the honest starting point is that Panobi no longer exists. Its founders closed the company in May 2024. So this comparison is really about what Panobi offered, how Growth Method matches it, and why former Panobi teams are moving here.

First, the important context

Panobi was a well-funded, well-designed product from a strong team, including former Slack head of growth Merci Grace. It did not fail on quality; early stage startups are simply hard.

I’m sorry to say that we’re closing down Panobi. Early stage startups are high risk bets, and we lost this one.

Merci Victoria Grace, LinkedIn

If you are evaluating today, the practical question is not “which is better” but “what replaces Panobi.” Our Panobi review has the full history, and our best Panobi alternative guide covers the move in detail.

Panobi vs Growth Method at a glance

Availability: Panobi is closed. Growth Method is live and actively developed.
Built for: Panobi targeted product and engineering growth teams. Growth Method is built for growth marketing teams, consultants and agencies.
Data model: Panobi worked best with a Snowflake, Redshift or BigQuery warehouse. Growth Method connects directly to Google Analytics, Amplitude, Mixpanel and PostHog, no warehouse required.
Integrations: Panobi leaned on feature-flag tools like LaunchDarkly, Statsig and Split. Growth Method leans on the marketing analytics stack.
Unit of work: Panobi tracked projects and experiments. Growth Method runs campaigns through plan, launch, analyse and repeat.
Reporting: Both automate reporting. Growth Method drafts stakeholder-ready reports for marketing audiences.
Support: Growth Method offers human support and free migration for teams moving off Panobi.

What Growth Method carries over

The Panobi strengths worth keeping all have a home in Growth Method:

Goals connected to daily work, so the team can see what is running and why.
Metrics beside your work, pulled in automatically from your analytics rather than a warehouse.
Automated reporting, drafted for you and aimed at marketing stakeholders.
A single view of what is live, next and done, with a cadence that keeps it moving.

We are on-track to deliver a 43% increase in inbound leads this year. There is no doubt the adoption of Growth Method is the primary driver behind these results.

Laura Perrott, Colt Technology Services

The verdict for former Panobi teams

If you loved Panobi for connecting your work to goals and automating your reporting, but never needed the product-experimentation and data-warehouse machinery, Growth Method gives you the parts that mattered in a tool built for marketers. It starts at £100 per month with unlimited viewers, and migration is free.

See the full move in our best Panobi alternative guide, or get started and we will help you rebuild your goals, projects and reporting.