Topic: Marketing Psychology (Page 2)

The psychology behind marketing that works: cognitive biases, principles, and effects you can apply to real campaigns.

• The BJ Fogg Behavior Model Explained

  Updated:1 May, 2025

  Unlock growth with the BJ Fogg Behavior Model—discover how small changes in motivation, ability, and prompts can transform user actions and boost conversions.

• The CREATE Action Funnel framework

  Updated:30 Jul, 2026

  Master the create action funnel framework to boost conversions and influence user behaviour with proven, practical strategies.

• Nir Eyal's Hooked Model: Trigger, Action, Variable Reward, Investment

  Updated:11 Jul, 2026

  Nir Eyal's Hooked Model breaks habit-forming products into four stages — Trigger, Action, Variable Reward, Investment. See how each stage works, how it compares to AARRR and Growth Loops, and how to apply it.

• Logic vs Emotion in Marketing: Which Wins Purchase Decisions?

  Updated:31 Jul, 2026

  Logic vs emotion in marketing: research shows both drive purchases, not just one. Learn how growth marketers balance rational and emotional appeals to convert more.

• Understanding Loss Aversion in Marketing and Growth

  Updated:27 Aug, 2026

  Harness loss aversion to boost growth—use urgency, guarantees, and missed opportunities to turn hesitation into action and drive results.

• Tribal Marketing: What It Is, Examples & How It Works

  Updated:22 Jul, 2026

  Tribal marketing turns shared identity into passionate, loyal customers. See what it is, real brand examples, and how it compares to community marketing.

• Use trust & online psychology for growth

  Updated:30 Apr, 2025

  Build marketing trust quickly with proven strategies that boost credibility, drive growth, and turn customers into loyal advocates.

• The Value Exchange Loop: An Introduction for Growth Marketers

  Updated:1 May, 2025

  Master the value exchange system to build loyalty, boost engagement, and drive sustainable growth with proven, data-driven strategies.