Topic: Positioning

All the articles about "Positioning".

• Stop Using JTBD for Product. Use It for Positioning.

  Updated: 6 Jan, 2026

  Most teams treat JTBD as product research. The best teams use it to answer positioning's three critical questions: Who is it for? What does it do? Why is it better?

• What B2B Gets Wrong About Ecosystem Marketing

  Updated: 7 Dec, 2025

  B2B copied the wrong playbook from B2C. We took performance marketing but missed the community playbook. Learn why ecosystem marketing means being the table, not the broadcaster.

• Great Marketing Starts With Knowing Who to Ignore: The Power of the Anti-ICP

  Updated: 27 Oct, 2025

  Unlock the power of anti-customer profiling to sharpen targeting, boost lead quality, and protect your brand from costly misfires.

• How to find your Bullseye Customer (when your ICP isn't enough)

  Updated: 27 Oct, 2025

  Discover your bullseye customer—unlock high-impact growth by targeting the most valuable segment that drives loyalty and ROI.