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Markov Chain Attribution: Crediting Channels by What Breaks Without Them
Markov chain attribution credits channels using the removal effect: how much your conversions would drop if a channel disappeared. Here is how it works.
What is self-reported attribution?
Updated:Discover how self-reported attribution reveals true customer insights to optimise your marketing efforts and boost results.
Shapley Value Attribution: Fair Credit, Borrowed From Game Theory
Shapley value attribution uses Nobel-winning game theory to split conversion credit fairly across channels. Here is how it works, and where it struggles.
What is data-driven attribution?
Updated:Unlock the power of data-driven attribution to optimise marketing efforts and boost conversions with precise customer insights.