Articles
All the articles we've written.
What's New
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Your Blog Should Be a Publication, Not a Library
The case against evergreen SEO content and for building an audience that actually wants to hear from you.
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Writing Frameworks for Marketers
The most popular writing and copywriting frameworks for marketers, from PAS and AIDA to Before-After-Bridge, the 4 Ps, and Thesis-Antithesis-Synthesis.
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GrowthBook MCP Server: Feature Flags and A/B Tests From Your AI Coding Tool
Updated:The GrowthBook MCP Server brings feature flags and A/B testing directly into Claude, Cursor, and VS Code. Learn how to set it up and why it matters for AI-assisted development.
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Why We're Betting on MCP (and What Marketers Should Know)
Why we chose MCP over agent skills and custom integrations, and what that means for marketing teams connecting AI to their tools.