Articles
All the articles we've written.
What's New
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Ending the War Between Sales and Marketing
Updated:Discover how breaking the marketing-vs-sales divide boosts growth through seamless collaboration, AI, and shared goals in modern GTM strategies.
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The 95:5 Rule: A guide for Growth Marketers
Updated:Master the 95:5 rule to unlock long-term growth—balance immediate sales with brand building for sustainable success.
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Why Marketing Focus Beats Marketing Activity Every Time
Most marketing teams think activity equals focus. Here's why concentrated effort on your actual constraint beats running 12 campaigns poorly.
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How Relay.app's MCP Integration Powers Virtual Marketing Analytics Servers
Updated:Learn how Relay.app's MCP integration enables virtual marketing analytics servers that reduce security risks while improving AI agent performance by 40%.