The 13 best growth hacking books for marketers
So, you want to know the best books to learn more about growth, growth hacking and growth marketing? Maybe you’ve heard of the stories of how high-growth startups such as AirBnb, Uber, Facebook and others accelerated their growth, and want to apply the same techniques to your business.
We’ve compiled a list of the best books about growth hacking, growth mindset and startup growth. Growing, scaling, growth hacking, growth marketing; no matter what you call it, the methodology and mindset is largely the same.
Please note feature information is correct as of November 2022. Growth Method has made every attempt to ensure the accuracy and reliability of the information provided.
Growth Hacking Books Overview
Below is an overview of the 13 best growth hacking books to consider in 2022, we go into more detail on each one below and provide our complete Airtable base of books at the end.
|1||Hacking Growth||Sean Ellis, Morgan Brown||2017||Buy|
|2||Startup Growth Engines||Sean Ellis, Morgan Brown||2014||Read|
|3||Growth Hacker Marketing||Ryan Holiday||2014||Buy|
|4||Growth Hacking||Raymond Fong, Chad Riddersen||2017||Buy|
|5||The Growth Marketer’s Playbook||Jim Huffman||2017||Buy|
|6||Traction||Gabriel Weinberg, Justin Mares||2015||Buy|
|7||The Growth Handbook||Des Traynor, Karen Peacock, Andrew Chen, Geoffrey Keating||2018||Read|
|8||Product-Led Growth||Wes Bush||2019||Buy|
|9||Ready, Set, Growth Hack||Nader Sabry||2020||Buy|
|10||Growing Happy Clients||Daphne Tideman, Ward van Gasteren||2020||Buy|
|11||The BAMF Bible||Josh Fletcher||2019||Read|
|12||The Paper Plane Plan||Ross Davies||2017||Buy|
|13||100 Days of Growth||Sujan Patel||2015||Buy|
1. Hacking Growth
Hacking Growth – How Today’s Fastest-Growing Companies Drive Breakout Success, by Sean Ellis and Morgan Brown.
“Written by the method’s pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.”Penguin Publishers
2. Startup Growth Engines
Startup Growth Engines – Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth, by Sean Ellis and Morgan Brown
“Today’s fastest growing startups all share one thing in common: a new approach to how they grow. Using new a way of marketing, called growth hacking, these startups have grown to millions of users and created billions of dollars in value, all without using the traditional marketing playbook. So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth.”Amazon
3. Growth Hacker Marketing
Growth Hacker Marketing – A Primer on the Future of PR, Marketing and Advertising, by Ryan Holiday.
“Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.
It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.”Good Reads
Published October 2014 | £2 Ebook, £8 Paperback | Available on Amazon.
4. Growth Hacking
Growth Hacking – Silicon Valley’s Best Kept Secret by Raymond Fong and Chad Riddersen
In Growth Hacking: Silicon Valley’s Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley’s fast growing tech elite, growth hacking.Amazon
Raymond and Chad’s framework, the ASP™, is an easy to understand growth marketing blueprint that empowers any business to apply growth hacking. The ASP™ was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC’s TV show Shark Tank.
Published January 2017 | £11 Paperback | Available on Amazon.
5. The Growth Marketer’s Playbook
The Growth Marketer’s Playbook: A Strategic Guide to Growing a Business in Today’s Digital World by Jim Huffman.
“Imagine if you had the exact playbook used by today’s top startups to grow a business online.
That’s what Jim Huffman is giving you with The Growth Marketer’s Playbook. In this refreshingly honest how-to guide for digital marketing, VC advisor and startup founder, Jim Huffman, serves up the exact growth marketing strategies he uses to help companies achieve explosive revenue growth. You’ll get access to the playbook Jim uses to advise on growth at General Assembly, Techstars, Sephora, OREO, Hot Wheels, FedEx, and more.”Goodreads
Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares.
“[This book] will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.”Amazon
7. The Growth Handbook
The Growth Handbook: Authoritative, actionable strategies from industry leaders on how to grow your business by Intercom, authored by Des Traynor, Karen Peacock, Andrew Chen and Geoffrey Keating.
“This book will help you and your business understand everything related to growth. It serves up a full package of ideas, suggestions and lessons from across the entire spectrum of growth.”Chamath Palihapitiya
8. Product-Led Growth
Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1) by Wes Bush.
“Discover the fundamentals of Product-Led Growth and how you can turn your product into a growth engine, widen your funnel, and dominate your market while cutting your customer acquisition costs.”productled.com
9. Ready, Set, Growth Hack
Ready, Set, Growth hack: A beginners guide to growth hacking success by Nader Sabry.
“This book helps startups become unicorns, corporations become fortune 500s, and government become world leaders. Sabry walks through a step-by-step handheld approach from what is growth hacking, why growth hacking is vital, how it works, and how to immediately start your first growth hack. Based on proven strategies with 88 tools and 50 examples, you will start growth hacking the minute you start reading.”www.readysetgrowthhack.com
10. Growing Happy Clients
Growing Happy Clients: Our processes & experiences for growing fortune 500 corporates & the fastest growing scaleups by Daphne Tideman & Ward van Gasteren.
“We’ll share our processes and behind-the-scenes of how we’ve helped the fastest growing scale-ups and the biggest Fortune 500 corporates.”growwithward.com
11. The BAMF Bible 2019
The BAMF Bible: 30+ Case Studies of the Best Growth Hacks for 2019 by Josh Fletcher.
“Create predictable revenue across Facebook, Linkedin, Quora, Instagram, B2B email, event marketing, SEO, and more.”joshfletcher.com
Published January 2019 | Free | Available at joshfletcher.com.
12. The Paper Plane Plan
The Paper Plane Plan: Growth hacking techniques especially for the B2B service industry by Ross Davies.
This book is a blueprint for how companies in the B2B service industry can apply the growth hacking mentality to their own business. Ross has approached growth hacking from a new angle, testing these marketing experiments on his own business to identify hacks that accelerate growth for service companies.Amazon
Published November 2017 | £10 Paperback | Available on Amazon.
13. 100 Days of Growth
100 Days of Growth: Proven ways to grow your business fast, by Sujan Patel and Rob Wormley.
You could spend a lifetime trying to sift through and digest all the blog posts, podcasts, guides, and case studies that exist online about growth hacking—or you could start taking action today. These 100 growth tactics were compiled based on strategies and techniques that Sujan Patel and Rob Wormley have used to help hundreds of clients move the needle and actually grow their businesses.100daysofgrowth.com
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Growth Hacking Books FAQs
Traction, by Gabriel Weinberg and Justin Mares, is best suited to beginner growth hackers. The book outlines a simple framework and process to follow, with many real-life examples that help to illustrate how to apply things in the real world.
The Growth Handbook from Intercom, Startup Growth Engines by Sean Ellis and The Growth Marketing Handbook by Julian Shapiro are the best free books and resources on growth hacking.
Good growth hacking books for startups are Traction by Gabriel Weinberg and Justin Mares, One Million Followers by Brendan Kane, and the High Growth Handbook by Elad Gil.
The best books to help develop a growth mindset include Contagious (Jonah Berger), Pre-suasion (Robert Cialdini), The Psychology of Persuasion (Robert Cialdini), Lean Analytics (Alistair Croll & Benjamin Yoskovitz), This Is Marketing (Seth Godin), Hooked (Nir Eyal), Product-Led SEO (Eli Schwartz) and Moneyball (Michael Lewis).
Growth marketing book database
Growth marketing is a discipline requiring a broad understanding of areas including design, user psychology, brand, demand generation, goal setting, stakeholder management, data and analytics. The Airtable base below includes a wider range of books that are likely of interest to most growth marketers.