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The 13 best growth hacking books for marketers

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So, you want to know the best books to learn more about growth, growth hacking and growth marketing? Maybe you’ve heard of the stories of how high-growth startups such as AirBnb, Uber, Facebook and others accelerated their growth, and want to apply the same techniques to your business.

We’ve compiled a list of the best books about growth hacking, growth mindset and startup growth. Growing, scaling, growth hacking, growth marketing; no matter what you call it, the methodology and mindset is largely the same.

Please note feature information is correct as of November 2022. Growth Method has made every attempt to ensure the accuracy and reliability of the information provided.

Growth Hacking Books Overview

Below is an overview of the 13 best growth hacking books to consider in 2022, we go into more detail on each one below and provide our complete Airtable base of books at the end.

1Hacking GrowthSean Ellis, Morgan Brown2017Buy
2Startup Growth EnginesSean Ellis, Morgan Brown2014Read
3Growth Hacker MarketingRyan Holiday2014Buy
4Growth HackingRaymond Fong, Chad Riddersen2017Buy
5The Growth Marketer’s PlaybookJim Huffman2017Buy
6TractionGabriel Weinberg, Justin Mares2015Buy
7The Growth HandbookDes Traynor, Karen Peacock, Andrew Chen, Geoffrey Keating2018Read
8Product-Led GrowthWes Bush2019Buy
9Ready, Set, Growth HackNader Sabry2020Buy
10Growing Happy ClientsDaphne Tideman, Ward van Gasteren2020Buy
11The BAMF BibleJosh Fletcher2019Read
12The Paper Plane PlanRoss Davies2017Buy
13100 Days of GrowthSujan Patel2015Buy

1. Hacking Growth

Hacking Growth – How Today’s Fastest-Growing Companies Drive Breakout Success, by Sean Ellis and Morgan Brown.

Hacking Growth

“Written by the method’s pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.”

Penguin Publishers

Published 2017 | RRP: £14.99. Buy now on Amazon UK or Penguin Books.

2. Startup Growth Engines

Startup Growth Engines – Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth, by Sean Ellis and Morgan Brown

Startup Growth Engines book cover

“Today’s fastest growing startups all share one thing in common: a new approach to how they grow. Using new a way of marketing, called growth hacking, these startups have grown to millions of users and created billions of dollars in value, all without using the traditional marketing playbook. So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth.”


Published June 2014 | Free eBook. Available on Amazon. PDF also available to download here.

3. Growth Hacker Marketing

Growth Hacker Marketing – A Primer on the Future of PR, Marketing and Advertising, by Ryan Holiday.

“Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.

It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.”

Good Reads

Published October 2014 | £2 Ebook, £8 Paperback | Available on Amazon.

4. Growth Hacking

Growth Hacking – Silicon Valley’s Best Kept Secret by Raymond Fong and Chad Riddersen

In Growth Hacking: Silicon Valley’s Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley’s fast growing tech elite, growth hacking.

Raymond and Chad’s framework, the ASP™, is an easy to understand growth marketing blueprint that empowers any business to apply growth hacking. The ASP™ was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC’s TV show Shark Tank.


Published January 2017 | £11 Paperback | Available on Amazon.

5. The Growth Marketer’s Playbook

The Growth Marketer’s Playbook: A Strategic Guide to Growing a Business in Today’s Digital World by Jim Huffman.

The Growth Marketers Playbook book cover

“Imagine if you had the exact playbook used by today’s top startups to grow a business online.

That’s what Jim Huffman is giving you with The Growth Marketer’s Playbook. In this refreshingly honest how-to guide for digital marketing, VC advisor and startup founder, Jim Huffman, serves up the exact growth marketing strategies he uses to help companies achieve explosive revenue growth. You’ll get access to the playbook Jim uses to advise on growth at General Assembly, Techstars, Sephora, OREO, Hot Wheels, FedEx, and more.”


Published January 2017 | £10 Kindle | Available on Amazon and at growthmarketersplaybook.com.

6. Traction

Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares.

Traction book - how any startup can achieve explosive customer growth - book cover

“[This book] will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.”


2nd Edition Published 2015 | £10 Kindle, £12 Paperback, £15 Hardcover | Available on Amazon and at tractionbook.com.

7. The Growth Handbook

The Growth Handbook: Authoritative, actionable strategies from industry leaders on how to grow your business by Intercom, authored by Des Traynor, Karen Peacock, Andrew Chen and Geoffrey Keating.

“This book will help you and your business understand everything related to growth. It serves up a full package of ideas, suggestions and lessons from across the entire spectrum of growth.”

Chamath Palihapitiya

Published July 2018 | Free | Available on Amazon and at Intercom.

8. Product-Led Growth

Product-Led Growth: How to Build a Product That Sells Itself (Product-Led Growth Series Book 1) by Wes Bush.

Product-led growth book cover

“Discover the fundamentals of Product-Led Growth and how you can turn your product into a growth engine, widen your funnel, and dominate your market while cutting your customer acquisition costs.”


Published May 2019 | £7 Kindle or £7 Paperback | Available on Amazon and at productled.com

9. Ready, Set, Growth Hack

Ready, Set, Growth hack: A beginners guide to growth hacking success by Nader Sabry.

Ready Set Growth Hack book cover

“This book helps startups become unicorns, corporations become fortune 500s, and government become world leaders. Sabry walks through a step-by-step handheld approach from what is growth hacking, why growth hacking is vital, how it works, and how to immediately start your first growth hack. Based on proven strategies with 88 tools and 50 examples, you will start growth hacking the minute you start reading.”


Published January 2020 | £18 Kindle, £13 Paperback, £15 Hardback | Available on Amazon and at www.readysetgrowthhack.com.

10. Growing Happy Clients

Growing Happy Clients: Our processes & experiences for growing fortune 500 corporates & the fastest growing scaleups by Daphne Tideman & Ward van Gasteren.

Growing Happy Clients book cover

“We’ll share our processes and behind-the-scenes of how we’ve helped the fastest growing scale-ups and the biggest Fortune 500 corporates.”


Published November 2020 | £20 Paperback | Available on Amazon and at growwithward.com.

11. The BAMF Bible 2019

The BAMF Bible: 30+ Case Studies of the Best Growth Hacks for 2019 by Josh Fletcher.

The Bamf Bible Book Cover

“Create predictable revenue across Facebook, Linkedin, Quora, Instagram, B2B email, event marketing, SEO, and more.”


Published January 2019 | Free | Available at joshfletcher.com.

12. The Paper Plane Plan

The Paper Plane Plan: Growth hacking techniques especially for the B2B service industry by Ross Davies.

The paper plan plan book cover

This book is a blueprint for how companies in the B2B service industry can apply the growth hacking mentality to their own business. Ross has approached growth hacking from a new angle, testing these marketing experiments on his own business to identify hacks that accelerate growth for service companies.


Published November 2017 | £10 Paperback | Available on Amazon.

13. 100 Days of Growth

100 Days of Growth: Proven ways to grow your business fast, by Sujan Patel and Rob Wormley.

100 days of growth book cover

You could spend a lifetime trying to sift through and digest all the blog posts, podcasts, guides, and case studies that exist online about growth hacking—or you could start taking action today. These 100 growth tactics were compiled based on strategies and techniques that Sujan Patel and Rob Wormley have used to help hundreds of clients move the needle and actually grow their businesses.



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Growth Hacking Books FAQs

Which are the best growth hacking books for begineers?

Traction, by Gabriel Weinberg and Justin Mares, is best suited to beginner growth hackers. The book outlines a simple framework and process to follow, with many real-life examples that help to illustrate how to apply things in the real world.

What are some free books on growth hacking?

The Growth Handbook from Intercom, Startup Growth Engines by Sean Ellis and The Growth Marketing Handbook by Julian Shapiro are the best free books and resources on growth hacking.

What are good growth hacking books for startups?

Good growth hacking books for startups are Traction by Gabriel Weinberg and Justin Mares, One Million Followers by Brendan Kane, and the High Growth Handbook by Elad Gil.

What are the best books on growth mindset?

The best books to help develop a growth mindset include Contagious (Jonah Berger), Pre-suasion (Robert Cialdini), The Psychology of Persuasion (Robert Cialdini), Lean Analytics (Alistair Croll & Benjamin Yoskovitz), This Is Marketing (Seth Godin), Hooked (Nir Eyal), Product-Led SEO (Eli Schwartz) and Moneyball (Michael Lewis).

Growth marketing book database

Growth marketing is a discipline requiring a broad understanding of areas including design, user psychology, brand, demand generation, goal setting, stakeholder management, data and analytics. The Airtable base below includes a wider range of books that are likely of interest to most growth marketers.