Hiring a growth marketing manager can supercharge your business’s customer base and revenue by implementing creative strategies. Their expertise helps to pinpoint and exploit opportunities for growth, making your business agile and ready to adapt to changes in the market quickly.
“Every modern business should have a growth marketing manager because they can help the company drive customer acquisition, convert leads, and expand market reach through tested, data-driven strategies.”
Stuart Brameld, Growth Method CEO & Growth Advisor
Growth & growth marketing on the rise
According to Google Trends, worldwide interest in growth marketing has increased substantially over the last 15 years and continues to grow.
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What is the role of a growth marketing manager
A growth marketing manager plays a critical role in increasing a company’s customer base and market share. Their main responsibility is to understand and optimise the entire customer lifecycle, also known as AARRR (Acquisition, Activation, Retention, Referral, Revenue). Knowledge of the AARRR model is key for these professionals as it helps them attract new customers, convert them into active users, and encourage them to refer others. Furthermore, they ensure recurring revenue for the business by retaining existing customers.
Formulating a solid growth strategy is also essential in a growth marketing manager’s role. They devise and execute various tactics, from content marketing to social media campaigns, to meet the organisation’s growth objectives. A growth marketing manager prioritises experimentation by testing different approaches to see what yields the best results, thereby helping build a data-driven growth culture within the company. This culture is characterised by continuous testing, learning, and iterating, which leads to sustained business growth. If you’re interested in what marketing leaders are focusing on right now, review our roundup of CMO Survey reports from Gartner, Forrester, PwC and others.
If you’re also considering hiring at a different level, check out our guide on growth marketing specialists. You may also want to learn about the digital growth manager role and how it compares. If you’re considering a more senior hire, see our guide on what a Head of Growth does and how to hire one. For a detailed look at the next step up, read our article on what a Growth Marketing Director does and how to hire one.
What makes a great growth hire?
A modern growth hire requires a wide base level of knowledge, along with deep expertise in one or two areas well-suited to your business.
The T-Shaped Marketer framework popularised by Buffer illustrates the concept well.
“The vertical bar on the T represents the depth of related skills and expertise in a single field, whereas the horizontal bar is the ability to collaborate across disciplines with experts in other areas and to apply knowledge in areas of expertise other than one’s own.”
Required skills for a growth marketing manager
Here are some of the core traits and skills of a good growth marketing manager.
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Data-Driven: A great growth marketing manager bases their decisions on data, rather than just gut feeling.
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Innovative: They can come up with fresh and unique ideas, which are crucial for driving growth.
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Curious: They have a deep desire to learn and understand how things work, which is important for spotting opportunities.
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Agile: They have the ability to adapt quickly and effectively to changes in the market or business environment.
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Persistent: They never give up easily, and consistently push towards achieving their goals.
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Collaborative: They work very well with others, understanding that teamwork often leads to better results.
Growth marketing manager salary
Depending on experience and location, salaries for skilled growth marketing managers are typically in the ranges below:
For more information, you can view active job postings for growth marketing manager roles on LinkedIn here.
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The average salary for a Growth Marketing Manager in the UK is approximately £50,000 per year.
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In the US, the average salary for the same position stands at around $96,000 per year.
Hiring a growth marketing manager
Looking to hire a growth marketing manager? Here are our top 10 job boards for growth and growth marketing-related roles.
About Growth Method
Growth Method is the growth platform designed for experiment-led and data-driven marketers.
Learn more at on our homepage, connect with Stuart on LinkedIn or schedule a call today.