Latest articles on Analytics & Data

The North Star Metric & Framework

The North Star Metric & Framework

The North Star Metric & Framework

Pitfalls and problems with modern web analytics

Pitfalls and problems with modern web analytics

Pitfalls and problems with modern web analytics

WordPress Analytics with PostHog & Content Groups

WordPress Analytics with PostHog & Content Groups

WordPress Analytics with PostHog & Content Groups

The Complete Guide Third-party data & trends

The Complete Guide Third-party data & trends

The Complete Guide Third-party data & trends

What is First-party data? Building a data strategy

What is First-party data? Building a data strategy

What is First-party data? Building a data strategy

PostHog vs Google Analytics GA4: Reasons you should choose PostHog

PostHog vs Google Analytics GA4: Reasons you should choose PostHog

PostHog vs Google Analytics GA4: Reasons you should choose PostHog

Data Meets Strategy: Crafting Growth-Focused Digital Marketing Reports

Data Meets Strategy: Crafting Growth-Focused Digital Marketing Reports

Data Meets Strategy: Crafting Growth-Focused Digital Marketing Reports

What is customer acquisition cost (CAC)?

What is customer acquisition cost (CAC)?

What is customer acquisition cost (CAC)?

Why Your Event Tracking Sucks (And How to Fix It with a Tracking Plan)

Why Your Event Tracking Sucks (And How to Fix It with a Tracking Plan)

Why Your Event Tracking Sucks (And How to Fix It with a Tracking Plan)

What is a sales accepted lead (SAL)?

What is a sales accepted lead (SAL)?

What is a sales accepted lead (SAL)?

What is a sales qualified lead (SQL)?

What is a sales qualified lead (SQL)?

What is a sales qualified lead (SQL)?

What is a product qualified lead (PQL)?

What is a product qualified lead (PQL)?

What is a product qualified lead (PQL)?

What is Second-party data? The Complete Guide

What is Second-party data? The Complete Guide

What is Second-party data? The Complete Guide

What is churn rate?

What is churn rate?

What is churn rate?

What is a marketing qualified lead (MQL)?

What is a marketing qualified lead (MQL)?

What is a marketing qualified lead (MQL)?

Natural language processing and AI in marketing analytics

Natural language processing and AI in marketing analytics

Natural language processing and AI in marketing analytics

The Complete Guide Zero-party data

The Complete Guide Zero-party data

The Complete Guide Zero-party data

How to use the Object Action Event Tracking Framework

How to use the Object Action Event Tracking Framework

How to use the Object Action Event Tracking Framework

HogQL snippets for B2B marketing teams

HogQL snippets for B2B marketing teams

HogQL snippets for B2B marketing teams

Website engagement metrics for B2B growth

Website engagement metrics for B2B growth

Website engagement metrics for B2B growth
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Analytics & Data