Channel Strategy

Active marketing vs passive marketing

Active marketing and passive marketing are two different approaches businesses use to attract and engage customers. Here we break down how to think about them, ...
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Reforge Growth Series: Acquisition

The article provides our notes from the excellent Growth Series Course on Reforge. The game has changed - need a growth engine that is Sustainable, ...
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Channel portfolio strategy framework from Gaurav Agarwal

The 80/20 rule states that 20% of the work you do will deliver 80% of the value. At the same time, you can't do everything. ...
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