Attribution

How do you do you know you're spending time, resource and energy on the most effective marketing channels? B2B marketers should use marketing attribution models ...

Definition of data-driven attribution Data-driven attribution is a method used by marketers to understand the value of each customer touchpoint. It helps in identifying which ...

Definition of position-based (U-shaped) attribution Position-based (U-shaped) attribution is a model used by marketers to track and assign credit for a sale or conversion across ...

Definition of linear attribution Linear attribution is a model used by marketers to understand the effectiveness of their marketing channels. It's a way of assigning ...

Definition of time decay attribution Time decay attribution is a model used by marketers to understand the effectiveness of their marketing channels. It's a way ...

Definition of hybrid attribution Hybrid attribution is a method used by marketers to understand and credit the role of different marketing channels in a customer's ...

Definition of first click attribution First click attribution is a model used in marketing to identify and give credit to the first interaction a customer ...

Definition of last click attribution Last click attribution is a popular method used in marketing to determine the value of different marketing touchpoints. It's a ...

Definition of multi-touch attribution Multi-touch attribution is a method used by marketers to understand and credit which marketing strategies are driving customer actions. It's like ...

Definition of self-reported attribution Self-reported attribution is a method used by marketers to understand how consumers found out about their product or service. It involves ...