Principles

A growth marketing strategy is a customer centric strategy Understanding customers and representing their voice within your organisation is perhaps the most important job of ...

A good growth marketing strategy uses data to guard against opinions, feelings, emotions and bias. With a combination of both quantitative and qualitative data growth ...

“Growth has nothing to do with tactics and has everything to do with process. Silver bullets don't exist, you need a growth machine.” Brian Balfour ...

"Our 2023 marketing strategy is to invest in Twitter organic, Linkedin paid ads, content marketing, SEO and email". Some practitioners call this spray and pray ...

Let's run a campaign? No. Your growth marketing strategy should focus on building assets that can deliver compound growth over time. One-off marketing programs, initiatives and campaigns ...

A growth marketing strategy should prioritise impact over activity, which typically means being aligned to business revenue. Impact over activity Outcomes of outputs Results oriented ...

A big part of marketing is getting something live, noticing how the market reacts, and then iterating to make it better based on what worked ...