The BRASS framework: a prioritisation framework growth marketers
By Stuart Brameld |
The BRASS framework is a prioritisation method specifically designed for identifying the most suitable and effective customer acquisition channels. Prioritisation frameworks help marketing and growth ...
Read More The PXL framework: a prioritisation framework for growth marketers
By Stuart Brameld |
The PXL framework is a prioritisation framework designed to help marketing and growth teams determine the order in which to work on experiment ideas. Prioritisation ...
Read More The PIE framework: a prioritisation framework for growth marketers
By Stuart Brameld |
The PIE framework is a prioritisation framework designed to help marketing and growth teams determine the order in which to work on experiment ideas. What ...
Read More The HiPPO Effect: A dangerous animal in growth
By Stuart Brameld |
The HiPPO effect, or Highest Paid Person's Opinion, describes a company culture where decisions are made based on the opinion of the highest paid person ...
Read More ICE Framework: The original prioritisation framework for marketers
By stuartbrameld |
Introducing the ICE framework The ICE framework is the original scoring mechanism for growth marketing teams. It is widely considered to have been invented by ...
Read More The RICE framework: a prioritisation for growth marketing
By stuartbrameld |
What is the RICE framework? The RICE framework, or RICE score, is one of a number of prioritisation frameworks used by growth marketers to identify ...
Read More How to pick a prioritisation framework – RICE, ICE, PIE or HIPE?
By Stuart Brameld |
What is a prioritisation framework? Prioritisation frameworks are used by product teams, growth teams and marketing teams to prioritise high impact work and projects. They ...
Read More Where to find high quality growth experiment ideas
By Stuart Brameld |
The first stage of every single growth marketing framework centres around customer research in order to explore and gather high quality growth experiment ideas. If ...
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