Idea Prioritisation

The BRASS framework is a prioritisation method specifically designed for identifying the most suitable and effective customer acquisition channels. Prioritisation frameworks help marketing and growth ...

The PXL framework is a prioritisation framework designed to help marketing and growth teams determine the order in which to work on experiment ideas. Prioritisation ...

The PIE framework is a prioritisation framework designed to help marketing and growth teams determine the order in which to work on experiment ideas. What ...

The HiPPO effect, or Highest Paid Person's Opinion, describes a company culture where decisions are made based on the opinion of the highest paid person ...

Introducing the ICE framework The ICE framework is the original scoring mechanism for growth marketing teams. It is widely considered to have been invented by ...

What is the RICE framework? The RICE framework, or RICE score, is one of a number of prioritisation frameworks used by growth marketers to identify ...

What is a prioritisation framework? Prioritisation frameworks are used by product teams, growth teams and marketing teams to prioritise high impact work and projects. They ...

The first stage of every single growth marketing framework centres around customer research in order to explore and gather high quality growth experiment ideas. If ...