Idea Prioritisation

The HIPE framework: a prioritisation framework for growth marketers

The HIPE framework is a prioritisation framework designed to help marketing and growth teams determine the order in which to work on experiment ideas. Prioritisation ...
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The BRASS framework: a prioritisation framework growth marketers

The BRASS framework is a prioritisation method specifically designed for identifying the most suitable and effective customer acquisition channels. Prioritisation frameworks help marketing and growth ...
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The PXL framework: a prioritisation framework for growth marketers

The PXL framework is a prioritisation framework designed to help marketing and growth teams determine the order in which to work on experiment ideas. Prioritisation ...
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The PIE framework: a prioritisation framework for growth marketers

The PIE framework is a prioritisation framework designed to help marketing and growth teams determine the order in which to work on experiment ideas. What ...
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The HiPPO Effect: A dangerous animal in growth

The HiPPO effect, or Highest Paid Person's Opinion, describes a company culture where decisions are made based on the opinion of the highest paid person ...
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ICE Framework: The original prioritisation framework for marketers

Introducing the ICE framework The ICE framework is the original scoring mechanism for growth marketing teams. It is widely considered to have been invented by ...
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The RICE framework: a prioritisation for growth marketing

What is the RICE framework? The RICE framework, or RICE score, is one of a number of prioritisation frameworks used by growth marketers to identify ...
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How to pick a prioritisation framework – RICE, ICE, PIE, PXL or HIPE?

What is a prioritisation framework? Prioritisation frameworks are used by product teams, growth teams and marketing teams to prioritise high impact work and projects. They ...
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Where to find high quality growth experiment ideas

The first stage of every single growth marketing framework centres around customer research in order to explore and gather high quality growth experiment ideas. If ...
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