The Growth Method Blog

An introduction to compound interest Anyone familiar with the world of pensions and savings will be familiar with the concept of compound interest. Gains in ...

The 6-step growth marketing process "If you can't describe what you are doing as a process, you don't know what you're doing."W. Edwards Deming The ...

The weekly growth team meeting is the most critical activity for ensuring you get results from your growth marketing process. However, the larger the team, ...

Why Run SEO Experiments Search Engine Optimisation (SEO) is the process of improving your website to ensure that when a potential customer searches for what ...

Focus on learnings over results Every experiment results in 1 of 3 outcomes: WinnerLoserInconclusive However, building a culture of experimentation isn't just about getting a ...

You may have come across the term minimum viable test within the context of lean and agile methodologies. A minimum viable test is the antithesis ...

What is a prioritisation framework? Prioritisation frameworks are used by product teams, growth teams and marketing teams to prioritise high impact work and projects. They ...

The first stage of every single growth marketing framework centres around customer research in order to explore and gather high quality growth experiment ideas. If ...

Growth marketing helps companies move away from the big bet culture of traditional campaigns and brand marketing practises in favour of a rigorous process that ...