Agile Marketing

What is an agile velocity chart?

Definition of an agile velocity chart An agile velocity chart is a visual tool used by teams to track the amount of work they can ...
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What is agile project management?

Definition of agile project management Agile project management is a modern, flexible approach to managing projects. Instead of planning everything in detail from the start, ...
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What is velocity in agile?

Definition of velocity in agile Velocity in agile is a measure that helps teams understand how much work they can complete in a certain timeframe, ...
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State of Agile Marketing Report: links, trends & insights

What is the State of Agile Marketing Report? The State of Agile Marketing Report is an annual report published by AgileSherpas that provides a close ...
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What is agile marketing? Why modern marketing teams use agile.

"We're agile". A phrase heard in many marketing teams, however dig below the surface and, in our experience, marketing operations are rarely truly agile. According ...
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The importance of testing velocity (not speed) in growth

An agile, iterative approach to marketing is at the centre of many leading growth marketing teams. We have talked about the growth marketing process and ...
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