Marketing experiment analysis & understanding your experiment results

Focus on learnings over results Every experiment results in 1 of 3 outcomes: WinnerLoserInconclusive However, building a culture of experimentation isn't just about getting a ...
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The Minimum Viable Test (MVT): for marketing & growth

You may have come across the term minimum viable test within the context of lean and agile methodologies. A minimum viable test is the antithesis ...
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