Experimentation

Growth Experiment Templates for Pipefy, Trello, Airtable, Excel & more

A growth experiment template can be used to get a new growth team up and running quickly, or to inform a more custom growth marketing ...
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SEO Experiments: DIY, 3rd party service or in-house?

Why Run SEO Experiments Search Engine Optimisation (SEO) is the process of improving your website to ensure that when a potential customer searches for what ...
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Marketing experiment analysis & understanding your experiment results

Focus on learnings over results Every experiment results in 1 of 3 outcomes: WinnerLoserInconclusive However, building a culture of experimentation isn't just about getting a ...
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The Minimum Viable Test (MVT): for marketing & growth

You may have come across the term minimum viable test within the context of lean and agile methodologies. A minimum viable test is the antithesis ...
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