Articles
All the articles we've written.
What's New
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MCPs, CLIs, and Skills: Which AI Interface Fits Your Marketing Workflow?
MCPs, CLIs, and Skills aren't competing standards. They solve different problems. Here's when to use each one — and why your marketing team probably needs all three.
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What is LTV:CAC Ratio?
A practical guide to LTV:CAC ratio — what it measures, how to calculate it, what the experts say about it, and why some think it's broken.
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The AI SITE Framework: 6 On-Page Tweaks to Get Cited by ChatGPT and Google AI Overviews
Jesse Schoberg's AI SITE framework helped 60% of DropInBlog customers get more AI mentions in one week. Here are the six on-page changes you can make to your existing content today.
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The Impact-Probability Framework: Prioritise Experiments Using Expected Value
The Impact-Probability (IP) framework uses expected value to prioritise growth experiments. Learn how this simplified ICE alternative helps marketing teams pick the right experiments.