Glossary

Definition of retargeting Retargeting, also known as remarketing, is a digital marketing strategy that enables marketers to re-engage with potential customers who have previously interacted ...

Definition of a marketing qualified lead (MQL) A marketing qualified lead (MQL) is a potential customer who has shown a higher level of interest and ...

Definition of a sales qualified lead (SQL) A sales qualified lead (SQL) is a potential customer who has been identified as having a high likelihood ...

Definition of a product qualified lead (PQL) A product qualified lead (PQL) is a potential customer who has demonstrated a strong likelihood of purchasing a ...

Definition of product led growth (PLG) Product led growth (PLG) is a business strategy that focuses on driving growth and user acquisition through the product ...

Definition of sales led growth Sales led growth is a strategic approach in which marketing efforts are primarily focused on driving sales and generating revenue. ...

Definition of customer acquisition cost (CAC) Customer Acquisition Cost (CAC) is a crucial metric for marketers that quantifies the average expense incurred in acquiring a ...

Definition of AARRR AARRR, also known as Pirate Metrics, is a valuable framework for marketers. It stands for Acquisition, Activation, Retention, Referral, and Revenue. These ...

This article on growth levers is part of our growth glossary. Why you need growth levers Every business has hidden growth levers. By identifying a ...