Glossary

Definition of a marketing channel A marketing channel is a route or a path that a product or service follows from the producer to the ...

Definition of linear attribution Linear attribution is a model used by marketers to understand the effectiveness of their marketing channels. It's a way of assigning ...

Definition of time decay attribution Time decay attribution is a model used by marketers to understand the effectiveness of their marketing channels. It's a way ...

Definition of hybrid attribution Hybrid attribution is a method used by marketers to understand and credit the role of different marketing channels in a customer's ...

Definition of first click attribution First click attribution is a model used in marketing to identify and give credit to the first interaction a customer ...

Definition of last click attribution Last click attribution is a popular method used in marketing to determine the value of different marketing touchpoints. It's a ...

Definition of multi-touch attribution Multi-touch attribution is a method used by marketers to understand and credit which marketing strategies are driving customer actions. It's like ...

Definition of self-reported attribution Self-reported attribution is a method used by marketers to understand how consumers found out about their product or service. It involves ...

Definition of the Clearbit weekly visitor report The Clearbit weekly visitor report is a valuable tool for marketers that provides comprehensive insights into the website ...

Definition of churn rate Churn rate, also known as attrition rate, is a crucial metric for marketers that measures the percentage of customers who discontinue ...