Glossary

Definition of scrumban marketing Scrumban marketing is a hybrid approach that combines the flexibility of Scrum and the efficiency of Kanban. It's a strategy used ...

Definition of lean marketing Lean marketing is a strategy that focuses on optimising your marketing efforts to achieve the best results with the least amount ...

Definition of scrum marketing Scrum marketing is a dynamic approach that allows marketing teams to become more flexible and efficient. It's based on the principles ...

Definition of a growth marketing mindset A growth marketing mindset is a forward-thinking approach that focuses on achieving business growth. It involves constantly testing, analysing, ...

Definition of a fixed mindset A fixed mindset is a belief that our abilities, intelligence, and talents are fixed traits that we can't change. People ...

Definition of a hippo culture A hippo culture, in the context of business, refers to a work environment where the highest paid person's opinion (HiPPO) ...

Definition of a growth culture A growth culture is a work environment that encourages continuous learning, experimentation, and a focus on achieving business goals. It's ...

Definition of an agile culture An agile culture is a work environment that values flexibility, speed, and collaboration. It's a culture where teams are empowered ...

Definition of a high performance culture A high performance culture is a set of behaviours and norms within a company that leads to outstanding results. ...

Definition of a growth mindset culture A growth mindset culture is a work environment where employees believe they can develop their abilities and intelligence through ...