Glossary

Definition of an experimentation loop An experimentation loop is a continuous process of testing, learning, and iterating marketing strategies to optimise performance and achieve desired ...

Definition of frequency bias Frequency bias, also known as the mere exposure effect, is a cognitive bias that occurs when people develop a preference for ...

Definition of ab testing A/B testing, also known as split testing, is a marketing strategy that involves comparing two versions of a webpage, email, or ...

Definition of a growth loop A growth loop is a self-sustaining, iterative process designed to drive continuous growth and improvement in a marketing strategy. It ...

Definition of conversion rate optimisation (CRO) Conversion rate optimisation (CRO) is a data-driven marketing strategy that focuses on enhancing the effectiveness of a website or ...

Definition of the highest paid person's opinion The highest paid person's opinion (HiPPO) in the context of marketing refers to the perspective or decision made ...

Definition of pareto's law Pareto's Law, also known as the 80/20 rule, is a principle that states that 80% of the effects come from 20% ...

Definition of parkinson's law Parkinson's Law is a principle that states that work expands to fill the time available for its completion. For marketers, this ...

Definition of a sales accepted lead (SAL) A Sales Accepted Lead (SAL) is a qualified prospect that has been identified, vetted, and deemed worthy of ...

Definition of the rule of 7 The Rule of 7 is a marketing principle that suggests a potential customer needs to encounter a brand's message ...