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Get tips and advice on all aspects of growth marketing - goal setting, prioritisation frameworks, experiment design, team culture, technology, tools and more.

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What is Growth Marketing?

Growth marketing helps companies move away from the big bet culture of traditional campaigns and brand marketing practises in favour of a rigorous process that guarantees impact and predictable results. In this article we explore how it helped HubSpot become one of the fastest growing software companies of all time, and why you may wish…

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Microsoft Clarity vs Hotjar

February 14, 2022

In this article we provide a short comparison of Microsoft Clarity vs Hotjar for user behaviour analysis including: Session Recordings Click Heatmap Tap Heatmap Scroll Heatmap Area Heatmap and more What is Microsoft Clarity? According to the Microsoft Clarity website: Clarity is a free, easy-to-use tool that captures how real…

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The 12 Best Growth Marketing Courses in 2022

February 13, 2022

A growth marketing course is a great way to level up your own skills, or those of a growth team member. We’ve rounded up some of the best growth marketing training courses below – from free to high-end, and online to in-person – you’re sure to find something that fits.…

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The 12 Best Growth Hacking Courses in 2022

February 13, 2022

A growth hacking course is a great way to level up your own skills, or those of a growth team member. We’ve rounded up some of the best growth hacking training courses below – from free to high-end, and online to in-person – you’re sure to find something that fits.…

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Growth Marketing Manager: Job Description & Interview Questions

February 11, 2022

What makes a great growth marketing manager? Good growth marketers typically have a wide base level of knowledge, covering everything from user and behavioural psychology to data and analytics, as well as a deeper knowledge in one or two areas well-suited to growth marketing. You’ll likely have seen the increasingly…

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Growth Experiment Templates for Pipefy, Trello, Airtable, Excel & more

February 8, 2022

A growth experiment template can be used to get a new growth team up and running quickly, or to inform a more custom growth marketing implementation. We’ve collated some of our favourite below. Growth Hacking Experiments Template by Pipefy “Pipefy accelerates digital transformation. It is a low-code/no-code process orchestration platform…

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Growth Marketing Job Boards: Our insider top 10 picks

February 7, 2022

We’ve curated a list of the best growth marketing job boards, to help you in your search for the perfect growth marketing role. Demand Curve Demand Curve’s programs help you get traction and scale. Learn from the pros, execute, and get real results quickly—at a fraction of the cost of…

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ICE Framework: The original prioritisation framework for marketers

February 7, 2022

Introducing the ICE framework The ICE framework is the original scoring mechanism for growth marketing teams. It is widely considered to have been invented by Sean Ellis, considered by many to be one of the leaders in the growth hacking movement and now the CEO of GrowthHackers.com. As a result,…

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RICE Score: A prioritisation framework for marketers

February 2, 2022

Prioritisation Frameworks The RICE score is one of a number of prioritisation frameworks used by growth marketers to identify high impact marketing experiments. Our article on prioritisation frameworks goes into why these frameworks are needed, and the challenges they solve. There are a number of prioritisation frameworks, or scoring frameworks,…

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Growth marketing experts to follow (bios, links more)

October 10, 2019

Want to learn from the world’s best growth marketing experts? Below is our list of the most influential and best growth marketing professionals to follow in order to stay informed about new growth marketing trends and tactics. Each summary includes a bio, links to Twitter, LinkedIn, personal blog, published books,…

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Using Airtable for Growth Marketing

September 5, 2019

Why use Airtable for growth marketing? Using Airtable for growth marketing is a great starting point for new or small growth teams, they have a number of pre-built templates, or you can create our own, and it is a simple low-cost solution. Once you get to even a small number…

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